Working With Social Media Influencers in the Middle East

3 Min Read |

As the influence of beauty bloggers in the Middle East becomes more entrenched, the proliferation of new players on the scene represents a potential minefield for beauty brands looking to reach new consumers in the market.

Aside from the exceptional success of Huda Kattan, who has expanded her reach globally and launched her own beauty brand, the region is home to several beauty bloggers who…

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Updated December 2022

by Richard McKeon