How to successfully market to the next generation of Chinese beauty Consumers

8 Min Read |

Beauty brands that strive to tap into the Chinese market are working with a new generation of consumers, whose lifestyles, desires and world views are changing with wider societal and global shifts.

A report by Deloitte, focused on the makeup market in China, found that women under 30 are…

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Updated July 2021

 

 

by Richard McKeon