4 Min Read |
There has been a marked shift in social norms, particularly with millenials who will choose the gym over a pub or cafe as their social gathering destination of choice. For this new health conscious millennial, frequenting the gym is an integral part of everyday life rather than a necessary chore as was oft the case for previous generations. Recognising this shift, the beauty and personal care sector has taken notice, bringing with it the next significant movement in global beauty trends – athleisure beauty.
Gym-Bag-Beauty
Convenient, affordable beauty kits that are easy to transport and are functional – no spillage, easy to dispense and involve one-step routines – are hitting the shelves as fast as…
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Updated December 2022
