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Cryptocurrencies including Bitcoin and Ethereum were down by more than 50% from their all-time highs towards the end of 2021, although they climbed to a stronger start-of-year in 2022. But again, they’ve taken a hit in the latter half of…
Continue readingWomaness launched in the US in 2021. State Of, an Arfa brand, launched in August 2020. Procter & Gamble’s Hair Biology also hit the market in 2020. Before that, there was Kindra in 2019. And just in the last few…
Continue readingMetaverse beauty is already beginning. It’s a ground for experimentation, with potential for early adopters to gain traction in an untapped and evolving space. We’re already seeing major incumbents and fledgling brands trying out ideas for metaverse engagement, and I’ll…
Continue readingWith consumer culture shifting, and social media ad costs soaring, private marketplaces (PMPs) are sidling onto the scene. They may be quieter than conventional social media, and less easy to scale with a viral-video hit, but PMPs offer beauty brands…
Continue readingIn May 2021, the US turned its attention to Mental Health Awareness month — and so did beauty brands. A number of well known industry names launched collaborations with mental health organizations, emphasizing their willingness to get involved in a…
Continue readingBeauty markets love hyper-specific skincare. Even as minimalist skincare brands continue to gain traction with multi-function formulas, other brands are drawing attention with products that do very particular things, with very particular ingredients. Beauty Pie, for example, has launched a…
Continue readingA box of new beauty buys arrives in the post, and the shopper opens them excitedly. Inside are bottles of shampoo and conditioner, in sleek minimal packaging. Bottles of fragrance are tucked underneath, with a microfibre towel included. The shopper…
Continue readingIn the last few months of 2021, there was a lot of industry chatter about a plastic surgery boom. The most popular perspective seems to be this: that people have spent an unprecedented amount of time analyzing their own faces…
Continue readingIn a recent brand meeting, a client told me: “I remember watching my mother put on makeup, and I’d sit there and ask what all the different pots were for, and she’d explain…this is for covering that up, this is…
Continue readingCultural attitudes towards beauty are changing, and as they do so, more and more people are calling out the industry for its historical role in making people feel bad about their appearance. From ageist marketing to gender stereotypes, and outdated…
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