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25 Min Read | Indie brands looking for support with their first pilot, launch roll-out or additional product lines are enlisting contract manufacturers (CM) to help transform their beauty concepts into developed formulations and finished products. The introduction of an…
Continue reading9 Min Read | About the Author: Federica Crescenzi is part of Gentlemen Marketing Agency, a digital marketing agency that helps foreign companies to establish or strengthen their position in China. The agency supports companies with market entry strategies in…
Continue reading16 Min Read | You’ve put in stacks of work into launching your new product; skincare, makeup, perfume, you name it, but now you’re facing one of the biggest challenges yet – how can you secure distribution in retailers for…
Continue reading16 Min Read | The cosmetics industry is growing at a rapid rate. As it stands the global beauty industry is valued a $532 billion annually. With the explosion of indie beauty brands, the rise in demand for organic products…
Continue reading14 Min Read | It’s an exciting time for anyone considering entrepreneurship with the beauty industry. As an entrepreneur you have probably considered a number of options and avenues you think would best suit your skill set, and ultimately focused…
Continue reading6 Min Read | The beauty industry is constantly seeing new brands emerge within the industry. The market for beauty is huge, and female beauty in particular is a fertile ground for fledgling companies. Starting a new business today is…
Continue readingThis article was created in partnership with Twisted Content. Twisted Content helps B2B marketing teams, Thought-Leaders and Influencers turn one hour of their time into one month of content. Find out more at www.twistedcontent.com 16 Min Read | When brands…
Continue reading5 Min Read | For some people it’s the dream of a lifetime to be part of the beauty industry. No wonder. The hype, the celebrities and glamour make it very attractive to anyone with a creative streak and it’s…
Continue reading9 Min Read | Opportunities to connect face-to-face with beauty consumers and network with other brands and industry professionals are rare. Beauty brands and entrepreneurs in the current climate work largely online, and many start-ups use e-commerce platforms rather than…
Continue reading4 Min Read | If you’re of an entrepreneurial spirit, are interested in the beauty industry and want to start your own business then the cosmetics sector might seem like an attractive space to launch your own product. It can…
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If anyone is wondering how important having a well optimised website is, or if they should be investing in SEO, content marketing then this research I came across will answer that question for you - "Google is the new dermatologist" - Skincare brands need to identify and anticipate what consumer needs are in order to make better use of search optimisation. What are my consumers searching for? What are their concerns? What is it they're trying to solve? Consumers are using Google as their dermatologist by asking questions related to intimate skincare problems. Check what searches were made in the last 12 months based on concerns, product type, ingredients and skin type. (Via Luxury Society)
What is the site for Google searches?
