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16 Min Read | For many years, celebrities have been endorsing products and influencing consumer purchasing decisions. However, over the past decade many brands have recognised the value and opportunity that lies in influencer marketing. In fact, influencer marketing has…
Continue reading8 Min Read | Beauty is one of the fastest-growing categories in the consumer goods industry. With an annual growth of eight percent in recent years, it offers some lucrative business opportunities. But can just anyone with a good idea…
Continue reading25 Min Read | Indie brands looking for support with their first pilot, launch roll-out or additional product lines are enlisting contract manufacturers (CM) to help transform their beauty concepts into developed formulations and finished products. The introduction of an…
Continue reading9 Min Read | About the Author: Federica Crescenzi is part of Gentlemen Marketing Agency, a digital marketing agency that helps foreign companies to establish or strengthen their position in China. The agency supports companies with market entry strategies in…
Continue reading16 Min Read | You’ve put in stacks of work into launching your new product; skincare, makeup, perfume, you name it, but now you’re facing one of the biggest challenges yet – how can you secure distribution in retailers for…
Continue reading16 Min Read | The cosmetics industry is growing at a rapid rate. As it stands the global beauty industry is valued a $532 billion annually. With the explosion of indie beauty brands, the rise in demand for organic products…
Continue reading14 Min Read | It’s an exciting time for anyone considering entrepreneurship with the beauty industry. As an entrepreneur you have probably considered a number of options and avenues you think would best suit your skill set, and ultimately focused…
Continue reading6 Min Read | The beauty industry is constantly seeing new brands emerge within the industry. The market for beauty is huge, and female beauty in particular is a fertile ground for fledgling companies. Starting a new business today is…
Continue reading5 Min Read | For some people it’s the dream of a lifetime to be part of the beauty industry. No wonder. The hype, the celebrities and glamour make it very attractive to anyone with a creative streak and it’s…
Continue reading9 Min Read | Opportunities to connect face-to-face with beauty consumers and network with other brands and industry professionals are rare. Beauty brands and entrepreneurs in the current climate work largely online, and many start-ups use e-commerce platforms rather than…
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