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Who doesn’t want to know what the future holds? I know I wouldn’t mind a glimpse every now and again, and I’m sure beauty and cosmetics marketers feel the same. Unless you have access to a crystal ball, that’s unlikely…
Continue readingAs if the past few years haven’t been challenging enough, the beauty industry is facing another major challenge on the horizon: inflation. Big brands like Proctor & Gamble have been raising the prices of grooming, skin care, and oral care products…
Continue readingThe European cosmetics market is extensive, reaching an annual consumption value of over €76 billion. But with many of the largest conglomerates owning dozens of brands, each with their own extensive product ranges catering to different market segments, there is…
Continue readingNowadays, consumers are becoming more aware of ingredients in cosmetics and their effect on the skin. Incidences of animal cruelty during testing, combined with the adverse environmental consequences are emerging as some of the major issues with conventional cosmetic products….
Continue readingHalal cosmetics are beauty products that are composed, produced, and made up of materials that are allowable under Islamic law. They are referred to as halal, an Arabic term that means permissible or acceptable. Ingredients originating from pigs, carrion,…
Continue readingFinding a cosmetics manufacturer for your business can be tricky. There are many factors to consider before making the big decision, such as what type of product you need, how much you’re willing to spend on manufacturing, and where you…
Continue readingThe last eighteen months have been a redefining year for the beauty industry. As consumer values and expectations shifted, big beauty corporates and startups alike have been forced to adapt. Shocked by the COVID-19 crisis, instore retail sales collapsed, many…
Continue readingThe global market for skincare products is expected to be worth $155.8 billion by 2021. And as changes in consumer behavior emerge post pandemic, the desire for personal care products, including skincare, is continuing to expand. This makes it the…
Continue readingThe beauty industry is one of the most lucrative industries in the world. Valued at a whopping $532bn in 2019; it’s no surprise that brands are using content marketing to increase awareness and expand their customer base. What is surprising,…
Continue readingWhat is it that sets your fragrance apart from the rest? The answer to this question is what will make your fragrance brand successful. The process of starting your own perfume line can be overwhelming. The cost is often a…
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