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15 Min Read | Finding a cosmetics manufacturer for your business can be tricky. There are many factors to consider before making the big decision, such as what type of product you need, how much you’re willing to spend on…
Continue reading6 Min Read | Ask many beauty brand marketers today about their content strategy and you’ll likely get a response along the lines of, “We’re blogging a few times a month.” They may even mention that they aim to create…
Continue reading15 Min Read | The last eighteen months have been a redefining year for the beauty industry. As consumer values and expectations shifted, big beauty corporates and startups alike have been forced to adapt. Shocked by the COVID-19 crisis, instore…
Continue reading6 Min Read | 2020 has been called the lost year as the pandemic dramatically changed how consumers shop, interact and live their lives. The cosmetic industry was not spared from this economic hit as many businesses, both small and…
Continue reading12 Min Read | The global market for skincare products is expected to be worth $155.8 billion by 2021. And as changes in consumer behavior emerge post pandemic, the desire for personal care products, including skincare, is continuing to expand….
Continue reading10 Min Read | Creating great content can be difficult. Consider this, research has shown 98 percent of all marketing teams say written content is their most-preferred type of content, yet one third of marketers admit their content writing is only “somewhat” or…
Continue reading8 Min Read | What’s a good conversion rate? How do you structure content? Why do some landing pages work when others fail? Those are hard questions to answer. The reason being is there is no absolute or correct answer….
Continue reading6 Min Read | Building a successful brand relies upon an organisation’s ability to satisfy their customers wants and needs. There are many factors that go into a consumers’ decision-making process, and figuring out what those factors are is essential…
Continue reading7 Min Read | In 2021, the majority of brands know how quickly a trading environment can change and the importance of listening to their customers. As marketers, founders or business developers, it’s our job to spot what might be…
Continue reading6 Min Read | There are endless skincare-related questions consumers think about daily, however turning to their friends for answers on sensitive topics often isn’t an option. Asking a friend for a recommendation on the best moisturiser seems like an…
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