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Fragrance Business: How to Start Your Own Perfume Line

April 14, 2021

20 Min Read | What is it that sets your fragrance apart from the rest? The answer to this question is what will make your fragrance brand successful. The process of starting your own perfume line can be overwhelming. The…

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3 days ago
What’s your best advice for improving website visitor to lead conversion rates?
Our content is starting to rank really well. About a third of our traffic comes from a geographic area we can serve (US/Canada).
We’re an early-stage DTC startup.
Thanks in advance! ... See MoreSee Less
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Make relevant lead magnets. Relevant being the keyword here. Just think about, what is the next step for the person reading your content. If it is to guide the intention it is most likely information, so lead the consumer to the next step in their customer journey by offering relevant content and then nuture and educate them after that via your flow. And having a valuabe, generic exit intent also works well for us (for those who doesnt click the CTA's in the content)
CRO and AB testing. Use google optimise or optimizely. Measure events clicks Vs. Goals and data will give u answers and of course GA. Also see – beautybusinessjournal.com/sephora-marketing-strategy/ beautybusinessjournal.com/want-to-increase-your-website-conversion-rate-this-content-framework-wi... beautybusinessjournal.com/how-to-write-structure-your-content-like-charlotte-tilbury/
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3 days ago
What’s your best advice for improving website visitor to lead conversion rates?
Our content is starting to rank really well. About a third of our traffic comes from a geographic area we can serve (US/Canada).
We’re an early-stage DTC startup.
Thanks in advance! ... See MoreSee Less
View on Facebook
·Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
Likes: 2
Shares: 0
Comments: 2
Comment on Facebook
Make relevant lead magnets. Relevant being the keyword here. Just think about, what is the next step for the person reading your content. If it is to guide the intention it is most likely information, so lead the consumer to the next step in their customer journey by offering relevant content and then nuture and educate them after that via your flow. And having a valuabe, generic exit intent also works well for us (for those who doesnt click the CTA's in the content)
CRO and AB testing. Use google optimise or optimizely. Measure events clicks Vs. Goals and data will give u answers and of course GA. Also see – beautybusinessjournal.com/sephora-marketing-strategy/ beautybusinessjournal.com/want-to-increase-your-website-conversion-rate-this-content-framework-wi... beautybusinessjournal.com/how-to-write-structure-your-content-like-charlotte-tilbury/

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Fragrance Business: How to Start Your Own Perfume Line

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