8 Min Read |
In spite of surging e-commerce use, consumers have made a shift towards local shopping since quite early in the pandemic. It has changed the way people see the world, and the place they live โ research by Accenture found that 79% of global consumers feel more connected to their communities as a result of Covid-19. Even though people have been shopping online, and e-commerce giants like Amazon have taken a lionโs share of pandemic spending, local products and local brands have also benefited from accelerated demand and growth.ย
People are seeking out companies based in their area, and products produced locally. I touched on this in March when I wrote about what weโve learned about Covid-19โs impact on the beauty industry after a year of restrictions. But the local leap deserves a closer look โ because the pandemic has created more opportunities for local beauty brands, and your brand could gain traction by tapping into the mood of the moment.
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Updated December 2022
