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Some beauty brand founders know from day one that they’re not going to stick around forever. They’ll grow the brand, sell, and move on. Others have every intention of being a central figure for as long as the brand is…
Continue reading8 Min Read | In spite of surging e-commerce use, consumers have made a shift towards local shopping since quite early in the pandemic. It has changed the way people see the world, and the place they live — research…
Continue reading9 Min Read | What would the beauty and cosmetics world be without the glam, the hype, the pizazz? Most of us are familiar with the daily claims and celebrity associations; it just wouldn’t be beauty without it. But it’s…
Continue reading8 Min Read | In a consumer industry that works with both organic and synthesized ingredients applied directly to its customers’ bodies, beauty brands have to adhere to current regulation and litigation concerns. And as the regulations are constantly updated,…
Continue reading8 Min Read | Every brand has to start somewhere. And no matter the size of your investments or your marketing team, every brand has a very first customer. We often write about brands who have already gained a strong…
Continue reading10 Min Read | You might not think that 2020 was a good year to launch a brand. But a number of new beauty names have ridden the wave of pandemic change with measurable success, finding their market — and…
Continue reading8 Min Read | High value mergers and acquisitions (M&A) have been making headline news for the beauty industry during the first quarter of 2021. CVC bought Shiseido’s skincare and shampoo brand in early February for $1 billion, and customizable…
Continue reading8 Min Read | Covid-19 threw all industries into flux, and restrictions on movement and work had enormous implications for supply chains. Supply chain managers and contributors at every stage had to adapt rapidly in order to provide essential goods…
Continue reading8 Min Read | Credit cards are less popular among Millennial and Gen Z consumers than in their parents’ generation. But that doesn’t mean young people don’t want to be able to buy the products they want before they’ve got…
Continue reading8 Min Read | While the beauty industry as a whole has taken an inevitable hit as a result of the pandemic, many brands report (as we’ll see later) that their sales haven’t suffered or have suffered briefly and then…
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