Uber isn’t the only door-to-door delivery service that’s branching out into beauty, but it may be the most high-profile. In May, Estée Lauder became the first beauty business to partner directly with Uber in the US, and more have already followed.
From the perspective of a beauty brand, it’s a toe dipped in the water of on-demand services, in a global consumer market that has become accustomed to heightened convenience and the speedy delivery times of Amazon Prime.
And at a surface level, it seems like a solid idea — reaching customers quickly and in their homes by providing select products (or entire product lines) via a company that already has the infrastructure for on-demand operations. But look…
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Updated December 2022
