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7 Min Read | New beauty brands are launching into a competitive post-pandemic market, but they have an advantage that their predecessors didnāt. As the relationship between consumers and brands evolves, startups are capitalizing on the publicās desire to be…
Continue reading7 Min Read | A brandās marketing team canāt just step in to build a strategy after a product has been created. With user-generated content on social media key to strategic success, marketers need to be involved in product development…
Continue reading8 Min Read | The pandemic caused unexpected instability throughout physical supply chains, restrictions on movement and work had enormous implications for many business operating at a local and particularly global level. But it also forced brands and consumers to…
Continue reading8 Min Read | The resilience and success of a beauty brand relies on awareness of the future. Conscious brands must be on the lookout for future trends and shifts in consumer behavior ā and thatās more true now than…
Continue reading8 Min Read | Legacy beauty brands have a history of having a place in the world. For a start, they operated successfully in physical stores and shopping malls; but their presence in consumersā lives was more than just physical….
Continue reading8 Min Read | Amazon has a lot of advantages over other e-commerce avenues, and itās hard for independent brands to imagine pulling sales away from the shopping giant, to convert sales on their own. But thereās one thing that…
Continue reading8 Min Read | Beauty and sex are getting more closely connected ā but in a new way. A new category of sex-positive beauty brands is emerging on the market, with influencers backing up their message: that the beauty industry…
Continue reading8 Min Read | It was touch and go, but the Olympics is now underway in spite of Covid-19 ā and beauty brands are right there in the action. Weāve seen a swathe of beauty brand sponsorships for athletes and…
Continue reading8 Min Read | Since they began to appear as successful players on the beauty scene, DTC brands have had one particularly good friend: the internet. From Glossier to ColourPop, DTC upstarts have succeeded almost exclusively through digital marketing. Standout…
Continue reading8 Min Read | Digital marketing has had a good run over the last decade-and-a-bit. Itās been a solid period of time in which social media usage has boomed, and the legislation that governs how brands can use it for…
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