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At the beginning of 2022, reports showed that Sephora would retain its position as the number one beauty retailer in the world. This is no mean feat, particularly as the world awkwardly trips through the foothills of the pandemic —…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingTikTok started it: short form video content that entices users with an irresistibly digestible and entertaining way to lose themselves in scroll time. Then Facebook played copycat, and invented Reels — and now Reels take up 20% of time spent…
Continue readingWith consumer culture shifting, and social media ad costs soaring, private marketplaces (PMPs) are sidling onto the scene. They may be quieter than conventional social media, and less easy to scale with a viral-video hit, but PMPs offer beauty brands…
Continue readingEarlier this month I wrote about inclusivity strategies being important in order for brands to solidify their resilience into the future. And while I stand by that (and it’s heavily supported by research from the likes of WGSN and Sephora),…
Continue readingBeauty brand marketing is creative, multi-faceted, requires innovation and a curious mind. But it’s also, at the end of the day, about selling products. That’s the underlying question in every brand discovery meeting: while I’m asking questions about brand culture…
Continue reading“I’m split in half,” said 24-year-old Leyla, from London, “I’m relying on social media more and more to keep up with people and organize my life, but at the same time I’m desperate to turn my phone off and spend…
Continue readingDigital marketing is changing — and it’s going to keep changing. Six years ago, analyst Ben Thompson wrote that the digital advertising market was more or less settled, and that Google and Facebook were taking (and would continue to take)…
Continue readingEmojis: 128×128 pixel pictures that made grown-ups groan, “young people just don’t know how to write anymore.” But even older generations have largely embraced the use of emojis in messaging apps today; and for Gen Z, they’re definitely not a…
Continue readingWhat’s the most popular search engine? If you’re looking at the use-volume figures, you’d say Google. And you wouldn’t exactly be wrong — but you wouldn’t exactly be right, either. Now in 2022, Google leads search engine use with a…
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