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5 Min Read | Now more than ever, beauty brands of all sizes are making use of what they view as their strongest asset- the enthusiasm of their customers. It’s a good thing too, as the current global situation continues…
Continue reading8 Min Read | So far, data about how the beauty industry will ride out the pandemic has contained mixed messages. In general, reports show that many categories have already started to bounce back after a dip in March this…
Continue reading8 Min Read | The Internet has changed the influencer landscape almost unrecognizably over the last decade. From celebrities taking up the vast majority of social influencing roles in 2010; to today’s vastly popular ‘real people’ influencers who have used…
Continue reading8 Min Read | Have you heard anyone say “I love this, it takes me straight back to the 90s!” this year? From brown lipstick to super slick lip gloss, and thick eyeliner to blue eyeshadow, 90s beauty trends have…
Continue reading6 Min Read | Brands no longer need to wait for the summer months with their festivals and crowded city centres to interact with their audiences. At Home experiences bring engagement and trial opportunities to everyone’s living room, says Vaughan…
Continue reading15 Min Read | The beauty industry is a glittering, glamorous world of lotions, potions and brightly coloured bottles on bathroom shelves. From the outside it’s attractive and appealing… but the industry has a darker side. In 2018, Zero Waste…
Continue reading8 Min Read | The direct to consumer (DTC) model took off quickly, driven by changes in online tech and communications that allowed brands to easily — and affordably — connect with people who wanted to buy from them. Recently…
Continue reading8 Min Read | We know Covid-19 has had a huge impact on B2C beauty brands so far — but B2B relationships have had to change too. With decreased budgets and a rapid shift to digital and remote operations and…
Continue reading9 Min Read | If you thought livestreaming was just the online version of TV shopping channels like QVC, you’d be wrong. Because livestreaming is an interactive, two-way experience, and those who buy beauty products off the back of livestream…
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