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Supply chains. Have they ever been talked about so much, and with such fear? Even if you’re not actually feeling scared of supply chain disruptions, you’re definitely thinking about them – especially if your beauty brand relies on international links…
Continue readingNostalgia: ‘a wistful or excessively sentimental yearning’ for a time in the past. When you’re missing the glow of times gone by, you want to bring some of that feeling back – and beauty products have the emotive power to…
Continue readingBeauty brands have always been focused on trends. Whether dictating trends to consumers or swaying to the flow of consumer desire, mainstream trends — or for some brands, subversive trends — have played an important role in the success (or…
Continue readingOn January 14 this year BH Cosmetics (creators of formulas for Iggy Azalea and Doja Cat, among others) filed for bankruptcy. BH was a DTC color cosmetics brand which sold products online, and through retailers including Ulta Beauty. Launched in…
Continue readingAt the beginning of 2022, reports showed that Sephora would retain its position as the number one beauty retailer in the world. This is no mean feat, particularly as the world awkwardly trips through the foothills of the pandemic —…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingTikTok started it: short form video content that entices users with an irresistibly digestible and entertaining way to lose themselves in scroll time. Then Facebook played copycat, and invented Reels — and now Reels take up 20% of time spent…
Continue readingWith consumer culture shifting, and social media ad costs soaring, private marketplaces (PMPs) are sidling onto the scene. They may be quieter than conventional social media, and less easy to scale with a viral-video hit, but PMPs offer beauty brands…
Continue readingEarlier this month I wrote about inclusivity strategies being important in order for brands to solidify their resilience into the future. And while I stand by that (and it’s heavily supported by research from the likes of WGSN and Sephora),…
Continue readingBeauty brand marketing is creative, multi-faceted, requires innovation and a curious mind. But it’s also, at the end of the day, about selling products. That’s the underlying question in every brand discovery meeting: while I’m asking questions about brand culture…
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