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So here it comes: an impending recession. As Kevin LaBuz (Head of IR and Corporate Development at 1stDibs) put it in this LinkedIn article, “things are getting chillier,” and companies across industries are pulling back on hiring as they begin…
Continue readingA couple of months ago I asked whether DTC beauty brands are f*cked – because things haven’t been looking ship-shape for some of the leaders in the segment, including Glossier and BH Cosmetics. But I don’t like to highlight the…
Continue readingSupply chains. Have they ever been talked about so much, and with such fear? Even if you’re not actually feeling scared of supply chain disruptions, you’re definitely thinking about them – especially if your beauty brand relies on international links…
Continue readingNostalgia: ‘a wistful or excessively sentimental yearning’ for a time in the past. When you’re missing the glow of times gone by, you want to bring some of that feeling back – and beauty products have the emotive power to…
Continue readingBeauty brands have always been focused on trends. Whether dictating trends to consumers or swaying to the flow of consumer desire, mainstream trends — or for some brands, subversive trends — have played an important role in the success (or…
Continue readingOn January 14 this year BH Cosmetics (creators of formulas for Iggy Azalea and Doja Cat, among others) filed for bankruptcy. BH was a DTC color cosmetics brand which sold products online, and through retailers including Ulta Beauty. Launched in…
Continue readingAt the beginning of 2022, reports showed that Sephora would retain its position as the number one beauty retailer in the world. This is no mean feat, particularly as the world awkwardly trips through the foothills of the pandemic —…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingTikTok started it: short form video content that entices users with an irresistibly digestible and entertaining way to lose themselves in scroll time. Then Facebook played copycat, and invented Reels — and now Reels take up 20% of time spent…
Continue readingWith consumer culture shifting, and social media ad costs soaring, private marketplaces (PMPs) are sidling onto the scene. They may be quieter than conventional social media, and less easy to scale with a viral-video hit, but PMPs offer beauty brands…
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