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9 Min Read | Ramadan is the busiest advertising season of the year and advertising platforms, as well as brand marketing teams, know that high quality content, that really engages, can influence buying decisions for the rest of the year….
Continue reading12 Min Read | Over the past decade, the power and influence of TV Shopping, particularly that which includes live product demos, has been growing. The QVC (Qurate Retail Group) Inc. shopping network, is a global leader in this channel…
Continue reading6 Min Read | In the midst of an apparent boom, the beauty industry was recently valued at $532 billion and is on a rapid upward trajectory, according to a report from retail analytics firm Edited. D2C brands are owning…
Continue reading8 Min Read | With the Coronavirus making it more difficult to distribute samples to physical stores, remote product sampling through media and digital platforms is gaining renewed attention as a way to create encounters and experiences with new products….
Continue reading8 Min Read | It’s no secret that consumer habits have changed dramatically as a result of the pandemic. We explore how beauty consumer decision making and purchasing has changed over the past year and what brands can do to…
Continue reading8 Min Read | After the economic challenges of 2020, business leaders across all sectors will be under increased pressure to ensure their budgets are being spent as effectively as possible. Within the beauty industry this will mean reassessing how…
Continue reading8 Min Read | As technology has become more personal, our exposure to marketing and advertising has grown nearly constant. A hundred years ago all we had was shop windows, the local newspaper and maybe a radio if you were…
Continue reading5 Min Read | From day one, the spread of COVID-19 rocked the world of salons, spas, and beauty treatment spaces. The close proximity of clients and professionals became difficult to manage, but as more cities and states reopen, many…
Continue reading8 Min Read | While influencer culture is shifting towards advocacy, celebrity brand ambassadors and celebrity-owned brands are a different kettle of fish. Brands with a celebrity name driving their messaging often grow at a much faster rate than those…
Continue reading8 Min Read | Each generation is facing its own challenges during the Covid-19 pandemic, but Gen Z consumers — with the influence of digital culture affecting them particularly deeply — are going through a unique rewiring of emotions. As…
Continue readingI am super excited about launching my first Pro Beauty Kit in collaboration with Relavel! Click the link to see my design journey!
makeupkween.com/new-blog
