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Earlier this month I wrote about inclusivity strategies being important in order for brands to solidify their resilience into the future. And while I stand by that (and it’s heavily supported by research from the likes of WGSN and Sephora),…
Continue readingBeauty brand marketing is creative, multi-faceted, requires innovation and a curious mind. But it’s also, at the end of the day, about selling products. That’s the underlying question in every brand discovery meeting: while I’m asking questions about brand culture…
Continue reading“I’m split in half,” said 24-year-old Leyla, from London, “I’m relying on social media more and more to keep up with people and organize my life, but at the same time I’m desperate to turn my phone off and spend…
Continue readingDigital marketing is changing — and it’s going to keep changing. Six years ago, analyst Ben Thompson wrote that the digital advertising market was more or less settled, and that Google and Facebook were taking (and would continue to take)…
Continue readingEmojis: 128×128 pixel pictures that made grown-ups groan, “young people just don’t know how to write anymore.” But even older generations have largely embraced the use of emojis in messaging apps today; and for Gen Z, they’re definitely not a…
Continue readingWhat’s the most popular search engine? If you’re looking at the use-volume figures, you’d say Google. And you wouldn’t exactly be wrong — but you wouldn’t exactly be right, either. Now in 2022, Google leads search engine use with a…
Continue readingWe know that live shopping has been growing in popularity in recent years. Research by Retail Touchpoints estimates that the live stream market will be worth $35 billion by 2024, in the US alone; and in China, the market grew…
Continue readingPaul Virilio famously said, “when you invent the plane you also invent the plane crash.” That idea applies to the invention of any system, and the information systems that the beauty industry relies on are no exception. There are all…
Continue readingIn a fast-paced industry that’s always looking for the next opportunity, beauty brand marketers have to have their finger on the pulse; but understanding the industry from the inside isn’t enough. You have to be closely connected with the market…
Continue readingAuthenticity has been a pop culture buzzword for a few years now, and it’s used all the time by beauty brand marketers (myself included). But you can only use a word so many times before you have to drill down…
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