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8 Min Read | As the beauty market becomes ever more competitive, and beauty consumers grow increasingly knowledgeable about the ingredients and technology behind the products they choose, beauty brands can no longer use the same old recipes and manufacturing…
Continue reading8 Min Read | Ten years ago, data and security breaches were more likely to happen in the empirical world. But today, cyber attacks pose a very real threat to businesses — and their clients — across industries. Some of…
Continue reading8 Min Read | Gamers may not be the first group of people you think of when you’re talking about beauty consumers. But a growing number of savvy brands are discovering real potential for growth by tapping into the active…
Continue reading8 Min Read | Influencers have been changing the face of the beauty industry in recent years, attracting cult-like followings on social media, particularly Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with stylish collections…
Continue reading5 Min Read | In the ever changing landscape of social media marketing, it’s increasingly clear that not all influencers are made equal. The term itself is broad; anyone who promotes products or ideas on behalf of a brand is…
Continue reading4 Min Read | Young consumers are demanding more from companies; they expect brands to add value beyond the products and services they sell and to step up on the important social issues of our times. And, in return, they’re…
Continue reading2 Min Read | Victoria’s Secret hired its first openly transgender model, a capitulation from chief marketing officer Ed Razek’s stance as recently as last fall. Brazilian model Valentina Sampaio posted a photo of herself on Instagram, tagging Victoria’s Secret….
Continue reading5 Min Read | From prestige beauty, nutricosmetics to subscription based skincare businesses, we look at some of the emerging trends the beauty industry has been capitalising in. It’s Personal Bespoke mail order skin treatments designed for a client’s specific…
Continue reading5 Min Read | Generation Z consumers were born between the mid-1990s and the mid-2000s. They are the first generation to grow up as truly digital natives – and (in general) they have little or no experiential understanding of a…
Continue reading2 Min Read | The backlash to Bella Hadid’s social media post could have far-reaching consequences for her career and the brands she works with. We live in an age where our every triumph and tribulation is documented for the…
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