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8 Min Read | Sex sells. But if you’ve been paying attention, so does beauty. If influencer trends are a reflection of beauty industry progress , then the platforms influencers use to connect with their audiences must, at some point, realign…
Continue reading8 Min Read | Beauty influencers function in relation to the industry as a whole, as well as their specific market niche. While they often operate as independent individuals or brands, their position in the market is closely related to…
Continue reading7 Min Read | What if beauty consumers didn’t throw their packaging away? And they kept it, instead, in a way that would add value to their life and benefit the brand they bought the product from. No, we’re not…
Continue reading8 Min Read | Stores in some parts of the world are, at last, opening up again. But while beauty brands may be keen to get back into physical retail spaces, beauty buyers aren’t quite so enthusiastic. A recent survey…
Continue reading8 Min Read | Lately, there’s been a future focus among beauty researchers and analysts. As an industry, we’re looking at how consumers and brands will evolve over the next few years — because that evolution has been accelerated and,…
Continue reading8 Min Read | History tells us that restriction is followed by release. Economists at UCLA predict that the economic stress and recession caused by Covid-19 regulations will be no different — and expectations are growing that we’ll soon be…
Continue reading10 Min Read | The new breed of consumer is increasingly aware of brands and their ideologies, thanks to social media. They’re accustomed to seeing #crueltyfree campaigns on Facebook and Instagram and the hashtag displayed as a brand selling point….
Continue reading8 Min Read | Brands and individuals outside of the transgender community are often unsure how to approach conversations about gender identity, and about the lived experience of those who don’t identify with the sex they were assigned at birth….
Continue reading10 Min Read | Once upon a time, the beauty industry played a much bigger role in creating trends. Today, however, we’re operating in a different kind of world. Instead of being developed and dictated by industry insiders, trends start…
Continue reading8 Min Read | At some point in the development of their company, founders are confronted with a decision — should they ‘cash out’ or should they retain ownership and focus on generating revenue for bigger profits? When founders do…
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