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5 Min Read | From day one, the spread of COVID-19 rocked the world of salons, spas, and beauty treatment spaces. The close proximity of clients and professionals became difficult to manage, but as more cities and states reopen, many…
Continue reading8 Min Read | While influencer culture is shifting towards advocacy, celebrity brand ambassadors and celebrity-owned brands are a different kettle of fish. Brands with a celebrity name driving their messaging often grow at a much faster rate than those…
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Continue reading8 Min Read | The Internet has changed the influencer landscape almost unrecognizably over the last decade. From celebrities taking up the vast majority of social influencing roles in 2010; to today’s vastly popular ‘real people’ influencers who have used…
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Continue reading6 Min Read | Brands no longer need to wait for the summer months with their festivals and crowded city centres to interact with their audiences. At Home experiences bring engagement and trial opportunities to everyone’s living room, says Vaughan…
Continue reading15 Min Read | The beauty industry is a glittering, glamorous world of lotions, potions and brightly coloured bottles on bathroom shelves. From the outside it’s attractive and appealing… but the industry has a darker side. In 2018, Zero Waste…
Continue reading8 Min Read | The direct to consumer (DTC) model took off quickly, driven by changes in online tech and communications that allowed brands to easily — and affordably — connect with people who wanted to buy from them. Recently…
Continue readingPre-Covid, I spent a few weeks with Amazon’s product team when they were setting up their Middle East operations.
We spent a lot of time talking about product marketing.
Quickly, I learned that their product marketers are OBSESSED with what they call the “working backwards” process. A term they've coined for releasing new products to the world.
It's a simple methodology for communicating new products.
Their marketing team actively talks about this process on social.
However, it’s difficult to find a good working example
So here it is…
**Press Release Template For New Products** (Including press release example)
[drive.google.com/file/d/1DNe4gsbDzHxagDYeSnS7M5nApF5jJAYt/view?usp=sharing]
Every week I'm sent a ton of press releases, and unfortunately most are irrelevant or badly structured. This template is a great foundation for sharing information on your own products.
P.S. If templates like this are beneficial let me know in the comments, and I will put together and share some of the best examples I have collected over the years.
I've heard about the imaginary press release exercise for many years, but have never seen an example up close. Your problem and solution sections are actually much more detailed then a standard press release would provide. I like that. It means that this exercise is actually quite valuable for planning and goal-setting, rather than just being a repository for hazy dreams.
