Digital marketing is changing — and it’s going to keep changing. Six years ago, analyst Ben Thompson wrote that the digital advertising market was more or less settled, and that Google and Facebook were taking (and would continue to take) it all. But this year, Thompson conceded that he was wrong — noting that if you’d bought Twitter stock on the day he’d written that original article, you would actually have enjoyed a better return than if you’d bought Facebook stock on the same day.
But Thompson wasn’t wrong based on the information available to him (or to anyone) at the time. And right now, analysts aren’t wrong when they report that Google remains the dominant force in digital advertising, because that’s what the data says. Google has a…
What is Beauty Business Journal?
Ideas. Frameworks. Community.
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Updated December 2022
