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6 Min Read | Content marketing isn’t optional for successful beauty brands in the current industry landscape — it’s essential. Over my years of working with brands on their marketing strategy, I’ve come across plenty of brands who struggle to…
Continue reading7 Min Read | Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing…
Continue reading8 Min Read | Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing…
Continue reading4 Min Read | According to research from SEMrush, 87% of marketers create content for different customer journey stages. Understanding which format works best at each stage is essential in terms of delivering value to your audience and building a…
Continue reading8 Min Read | Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing…
Continue reading6 Min Read | Ask many beauty brand marketers today about their content strategy and you’ll likely get a response along the lines of, “We’re blogging a few times a month.” They may even mention that they aim to create…
Continue reading6 Min Read | 2020 has been called the lost year as the pandemic dramatically changed how consumers shop, interact and live their lives. The cosmetic industry was not spared from this economic hit as many businesses, both small and…
Continue reading6 Min Read | Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing…
Continue reading10 Min Read | Creating great content can be difficult. Consider this, research has shown 98 percent of all marketing teams say written content is their most-preferred type of content, yet one third of marketers admit their content writing is only “somewhat” or…
Continue reading6 Min Read | Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing…
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