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You’re writing copy for a beauty brand. You’re looking for an effective formula to enable you to write copy that stands out and converts sales — it’s easy to love a formula that promises to do those things, isn’t it?…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingYou’ve probably arrived here after reading this article about powerful customer testimonials. If you haven’t, please do go and read it first — because it’s got five examples of really effective beauty brand testimonials and my perspective on why they’re…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingIn a fast-paced industry that’s always looking for the next opportunity, beauty brand marketers have to have their finger on the pulse; but understanding the industry from the inside isn’t enough. You have to be closely connected with the market…
Continue readingLast month, research by analysts at social media marketing firm Ignite found that the reach of Facebook brand pages has declined by 44%. This is likely caused by a combination of factors — including a recent change in the platform’s…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
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