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You’re launching (or scaling) a cosmetics brand. You need a tech stack that can handle everything you need it to do – from analytics and tracking to payments, content delivery, and everything in between. And you need interoperability between tools…
Continue readingI’m willing to bet that 90% of the people reading this do not love writing email nurture campaigns. Sitting around a table with a group of beauty marketers recently, they all had the same response when we started talking about…
Continue readingAcross almost all of the brands I’ve worked with, there’s been a general disregard for how important call to action buttons really are. Beauty brands will spend hours, days, weeks fine-tuning their web and email content – and then throw…
Continue readingInfluencer-led beauty brands are on the rise, thanks to a combination of content creator culture shifts and the simultaneous rollout of social selling tools on platforms including Instagram and TikTok. In 2021 I wrote an article about why you should…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingYou’re writing copy for a beauty brand. You’re looking for an effective formula to enable you to write copy that stands out and converts sales — it’s easy to love a formula that promises to do those things, isn’t it?…
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