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Wisdom

Here’s Why Brand Storytelling Is Easy

Storytelling. Marketers tell you it’s essential, and writers roll their eyes – of course it’s essential. Stories are life. And yet it’s often very hard to get anyone to pin down exactly what storytelling means, or how you do it…

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Wisdom

6 Design Tips I Learned From Drunk Elephant

It’s a common experience, shared by top innovators and entrepreneurs and CEOs in every industry, all the time: that the further they progress in their industry, and the more they learn throughout their professional lives, the more they realise that…

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