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Wisdom

Here’s Why Brand Storytelling Is Easy

Storytelling. Marketers tell you it’s essential, and writers roll their eyes – of course it’s essential. Stories are life. And yet it’s often very hard to get anyone to pin down exactly what storytelling means, or how you do it…

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Wisdom

6 Design Tips I Learned From Drunk Elephant

It’s a common experience, shared by top innovators and entrepreneurs and CEOs in every industry, all the time: that the further they progress in their industry, and the more they learn throughout their professional lives, the more they realise that…

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Wisdom

How To Make A Sub 1.2s Landing Page That Converts

If you’ve made an ad that’s working, you’ll be getting plenty of traffic on your landing page. But if that traffic isn’t converting into sales, what’s going wrong?Ā  There are two possibilities. The first is that the ad clicks aren’t…

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