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Influencer-led beauty brands are on the rise, thanks to a combination of content creator culture shifts and the simultaneous rollout of social selling tools on platforms including Instagram and TikTok. In 2021 I wrote an article about why you should…
Continue readingHi there, Iβm Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatβs stressing you out in your…
Continue readingHi there, Iβm Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatβs stressing you out in your…
Continue readingHi there, Iβm Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatβs stressing you out in your…
Continue readingHi there, Iβm Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatβs stressing you out in your…
Continue readingHi there, Iβm Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatβs stressing you out in your…
Continue readingYouβre writing copy for a beauty brand. Youβre looking for an effective formula to enable you to write copy that stands out and converts sales β itβs easy to love a formula that promises to do those things, isnβt it?…
Continue readingHi there, Iβm Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatβs stressing you out in your…
Continue readingYouβve probably arrived here after reading this article about powerful customer testimonials. If you havenβt, please do go and read it first β because itβs got five examples of really effective beauty brand testimonials and my perspective on why theyβre…
Continue readingHi there, Iβm Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatβs stressing you out in your…
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