Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your business. Send me your questions and in return I’ll share actionable insights and advice. 📝
Q: What are some email marketing techniques that may not be commonly known by platforms like ChatGPT?
Email marketing techniques: the internet is awash with them. Just now, to prove to myself that this article is worth writing, I opened ChatGPT and asked it to tell me email marketing secrets. The AI quickly tapped out seven not-so-secrets:
- Build a high-quality email list
- Personalise your emails
- Keep it simple and concise
- Segment your email list
- Test and optimise
- Provide value
- Monitor your metrics
All of the above are talked about in great length on almost every email marketing blog or podcast on the internet. And yet the only one I think is worth including on the list I’m about to write is number six: provide value.
Why? Because the rest aren’t secrets.
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Updated December 2022
