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6 Min Read | A beauty industry trend favoring plant-based products is gaining traction within the industry — reflecting broader consumer trends focused on health, wellbeing and natural ingredients. Today’s consumers are interested in beauty products and services which reflect…
Continue reading6 Min Read | Beauty purchases have been impacted heavily by social media, whether through influencers or content. With the functionality of shoppable experiences increasing dramatically, we can no longer ignore the value of these platforms as true retail marketplaces….
Continue reading8 Min Read | In Japan, there is a growing trend by fashion and beauty companies to use virtual models produced with 3D computer graphics technology (3DCG) when developing new marketing and advertising campaigns. Tokyo based CyberAgent is one of…
Continue reading8 Min Read | eCommerce has exploded within the retail sector and is projected to grow by 20% in 2020 alone according to a recent IBM study. By and large this has been a response to new restrictions and consumer…
Continue reading10 Min Read | As France re-enters lockdown, brands like Lancome, Dior and Chanel have doubled down on digital services like virtual consultations and tailored 1-2-1 beauty masterclasses in order to maintain customer engagement and drive sales. They have also…
Continue reading8 Min Read | Ten years ago, blockchain technology was still fairly niche, within the beauty industry it was practically non-existent. Originally developed to protect cryptocurrency users from fraud, blockchain is poised to invert the concept of corporate accountability in…
Continue reading10 Min Read | Research and development of technology-based treatments and health support, including digital medicine, has been active for the past few years. Multinationals like P&G and Shiseido have begun supporting and collaborating with startups as an approach to…
Continue reading8 Min Read | Beauty and wellness have always had a close relationship, with spas and salons selling feel-good and health supportive experiences. Recently, wellness has been taking a turn towards the virtual, and this shift is likely to be…
Continue reading8 Min Read | Sexualization has been used as a marketing tool in the beauty industry for generations, with products aimed at women often sold as a means to increase sexual appeal. But in the 21st century, as attitudes towards…
Continue reading8 Min Read | Tech accelerators or incubator programs are often run by large businesses, with investment from venture capitalists. They’re interested in driving the success of startups that will help them develop and roll out new technology within their…
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