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8 Min Read | You might have read the article I recently wrote about NFTs — a new way to monetize digital content or art via cryptocurrency. Now, I want to talk about another kind of cryptocurrency that could disrupt…
Continue reading8 Min Read | Over the last couple of decades, the beauty industry has been saturated with digital content creators — usually existing under the umbrella term of ‘influencer’. But although there are a vast number of creators, and they…
Continue reading8 Min Read | Facetune is the ultimate symbol of Internet perfection — and its critics have highlighted the very real danger to mental health that arises when it becomes normal to look ‘perfect’. Powered by Lightricks, it’s a photo…
Continue reading8 Min Read | In March, Elon Musk announced that Tesla would accept Bitcoin as payment for car purchases, before recently backtracking and hinting that Dogecoin may be a preferred form of payment for the company. Virtual currencies like Bitcoin…
Continue reading8 Min Read | Let’s rewind to meet two typical beauty consumers, pre-2020. One of them is a Millennial or Gen Z beauty user who is at ease in the digital world, and totally comfortable with cutting-edge technology. She’s enthusiastic…
Continue reading8 Min Read | With people spending more and more time online, global attention is turning to the health implications of our digital lives. A growing body of research, undertaken during the Covid-19 pandemic, highlights risks to mental and physical…
Continue reading6 Min Read | A beauty industry trend favoring plant-based products is gaining traction within the industry — reflecting broader consumer trends focused on health, wellbeing and natural ingredients. Today’s consumers are interested in beauty products and services which reflect…
Continue reading6 Min Read | Beauty purchases have been impacted heavily by social media, whether through influencers or content. With the functionality of shoppable experiences increasing dramatically, we can no longer ignore the value of these platforms as true retail marketplaces….
Continue reading8 Min Read | In Japan, there is a growing trend by fashion and beauty companies to use virtual models produced with 3D computer graphics technology (3DCG) when developing new marketing and advertising campaigns. Tokyo based CyberAgent is one of…
Continue reading8 Min Read | eCommerce has exploded within the retail sector and is projected to grow by 20% in 2020 alone according to a recent IBM study. By and large this has been a response to new restrictions and consumer…
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