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8 Min Read | She’s confident, attractive, and she knows what she wants. She’s tuned in to the social issues her audience is interested in right now. She shares her opinions — and beauty preferences — freely, and she’s absolutely…
Continue reading4 Min Read | The global pandemic has interfered with beauty consumption in China with both immediate and lasting effects. In the first quarter of 2020 as the lockdown became strictly enforced, Chinese consumers stopped buying cosmetic products as they…
Continue reading6 Min Read | Disruptive technologies are changing the way consumers discover, experience and purchase beauty products. Not so long ago, the gold standard for beauty brands was to deliver a great product. But in 2020, brands will be expected…
Continue reading1 Min Read | Women working from home have virtually eliminated makeup from their routines, a shift that could have a long-lasting impact on the sale of cosmetics and beauty products, Jefferies analyst Stephanie Wissink told investors in a Monday…
Continue readingConsumers are more sensitive than ever due to the effects of COVID-19. It is not necessarily a time to cut costs for all industries, but it is certainly a time to be mindful that advertisements won’t always be welcomed as…
Continue readingSocial media is an amazing resource for many businesses, offering an affordable and accessible way to advertise your brand to a growing audience. Within the beauty industry, social media certainly packs a powerful punch – as many consumers flood to…
Continue reading4 Min Read | Unless you have been avoiding the news and any social engagements for the past number of weeks, you are likely aware of Covid-19 (aka the Coronavirus) spreading to pandemic levels, causing disruption to the lives people…
Continue reading3 Min Read | STOCKHOLM (Reuters) – Swedish tech startup Bambuser is looking to raise 100 million crowns ($10.5 million) via a rights issue to fund an expansion of its live video shopping technology, as the novel way of purchasing…
Continue reading5 Min Read | Technology is developing faster than ever, and beauty industry tech is no exception. Voice shopping might be an unfamiliar idea to many consumers right now — but it’s set to become an normal facility for e-commerce…
Continue reading5 Min Read | (Reuters) – In a TikTok video with the hashtag #awesomekiss, viral teen star Charli D’Amelio uses an eos Products lipbalm before kissing the screen and transforming into a dancing, costumed Santa in an ad for her…
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