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We all knew this year wasn’t going to be smooth sailing for anyone. But within the waves of renewed uncertainty, beauty brands have continued to prove resilient to crisis, and we’ve seen the signs of an industry shift towards new…
Continue reading8 Min Read | Two people drive through an epic landscape in their impeccably converted Mercedes Sprinter, filming their journey from above with a drone. They share the ups and downs of life on the road as a Millennial, vegan,…
Continue reading8 Min Read | At the outset of Covid-19 lockdowns, beauty industry experts were concerned that fragrance brands would struggle to survive. As a category that relies heavily on in-person, sensory experiences to communicate product information — specifically, scents —…
Continue readingThere are endless skincare-related questions consumers think about daily, however turning to their friends for answers on sensitive topics often isn’t an option. Asking a friend for a recommendation on the best moisturiser seems like an ordinary question, but would…
Continue reading8 Min Read | Every brand has to start somewhere. And no matter the size of your investments or your marketing team, every brand has a very first customer. We often write about brands who have already gained a strong…
Continue reading9 Min Read | The most popular skincare and beauty products no longer rely on synthetic ingredients. Across a vast array of different industries, consumers want to know where ingredients or materials for products are sourced; how they’re made; who…
Continue reading8 Min Read | Culture is changing, and the beauty of youth is no longer as coveted as it once was. As attitudes towards aging come into question, older consumers are spending less time wishing they looked younger, and instead…
Continue reading6 Min Read | A revolution is currently underway in the retail sector. Platforms like Facebook have been quietly introducing tools designed to make shopping through their channels more user-friendly. The focus is on creating an end-to-end shopping experience where…
Continue readingHow did Harry’s capture over 15,000 email addresses in the first day of operations, and break the 100,000 email mark in a week? It’s widely accepted that organisations seeking to either build a new network of clients or greatly expand…
Continue reading8 Min Read | Tech accelerators or incubator programs are often run by large businesses, with investment from venture capitalists. They’re interested in driving the success of startups that will help them develop and roll out new technology within their…
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