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Ecommerce, Strategy

The Beauty Brands Nailing TikTok

TikTok started it: short form video content that entices users with an irresistibly digestible and entertaining way to lose themselves in scroll time. Then Facebook played copycat, and invented Reels — and now Reels take up 20% of time spent…

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Ecommerce

Are DTC Beauty Brands F*cked?

As tech journalist Alex Kantrowitz of Marker pointed out, DTC is a solid model when costs are kept low. Cosmetics brands that used the model to scale fast and reach cult status include The Ordinary, Charlotte Tilbury, and Fenty Beauty…

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Ecommerce

Will TikTok Be The New QVC For Gen Z?

TikTok started out as a platform for video memes, offering its users easy, low-stakes production and quick engagement. But the app has loftier goals, and it’s making moves to come into its own as a key route for brands to…

Continue reading
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