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TikTok started it: short form video content that entices users with an irresistibly digestible and entertaining way to lose themselves in scroll time. Then Facebook played copycat, and invented Reels ā and now Reels take up 20% of time spent…
Continue readingIn the first of this two-parter I wrote about creators taking a directive role in their own economy, and about the increased consumer appetite for creative content in general; as well as live shopping and NFTs. You can read that…
Continue readingIf youāre anything like me, youāre still trying to get your head around whatās happened over the last couple of years. To try and make sense of a small piece of the pandemic chaos, Iāve laid out how beauty commerce…
Continue readingAs tech journalist Alex Kantrowitz of Marker pointed out, DTC is a solid model when costs are kept low. Cosmetics brands that used the model to scale fast and reach cult status include The Ordinary, Charlotte Tilbury, and Fenty Beauty…
Continue readingBeauty brand marketing is creative, multi-faceted, requires innovation and a curious mind. But itās also, at the end of the day, about selling products. Thatās the underlying question in every brand discovery meeting: while Iām asking questions about brand culture…
Continue readingEmojis: 128×128 pixel pictures that made grown-ups groan, āyoung people just donāt know how to write anymore.ā But even older generations have largely embraced the use of emojis in messaging apps today; and for Gen Z, theyāre definitely not a…
Continue readingIt goes without saying that 2020 and 2021 have truly changed the game and generated an ecommerce momentum for brands like never before. Consumers have modified not only the way they purchase but also how they think and behave. Although…
Continue readingOne of my key predictions for 2022 is that big brands will continue to focus their investments on tech. Theyāll partner with tech firms to increase the functionality of their offerings, for both physical and digital products and services. And…
Continue readingTikTok started out as a platform for video memes, offering its users easy, low-stakes production and quick engagement. But the app has loftier goals, and itās making moves to come into its own as a key route for brands to…
Continue readingOver the last decade, weāve seen waves of influencer-founded beauty brands arrive on the market via Instagram and YouTube, including (but definitely not limited to) Huda Beauty and Jeffree Star Cosmetics. Now, TikTok is enjoying a boom in users and…
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