MEMBERSHIP

Category

Ecommerce

Ecommerce, Strategy

The Beauty Brands Nailing TikTok

TikTok started it: short form video content that entices users with an irresistibly digestible and entertaining way to lose themselves in scroll time. Then Facebook played copycat, and invented Reels — and now Reels take up 20% of time spent…

Continue reading
Related posts
The Social Media Formula That Makes Deciem A Powerhouse On Social
May 19, 2023
Here’s Why Beauty Marketing Shouldn’t Feel Like Marketing
May 10, 2023
Here’s Why Brand Storytelling Is Easy
April 26, 2023
Related posts
The Social Media Formula That Makes Deciem A Powerhouse On Social
May 19, 2023
Here’s Why Beauty Marketing Shouldn’t Feel Like Marketing
May 10, 2023
Here’s Why Brand Storytelling Is Easy
April 26, 2023
Related posts
The Social Media Formula That Makes Deciem A Powerhouse On Social
May 19, 2023
Here’s Why Beauty Marketing Shouldn’t Feel Like Marketing
May 10, 2023
Here’s Why Brand Storytelling Is Easy
April 26, 2023
Ecommerce

Are DTC Beauty Brands F*cked?

As tech journalist Alex Kantrowitz of Marker pointed out, DTC is a solid model when costs are kept low. Cosmetics brands that used the model to scale fast and reach cult status include The Ordinary, Charlotte Tilbury, and Fenty Beauty…

Continue reading
Related posts
The Social Media Formula That Makes Deciem A Powerhouse On Social
May 19, 2023
Here’s Why Beauty Marketing Shouldn’t Feel Like Marketing
May 10, 2023
Here’s Why Brand Storytelling Is Easy
April 26, 2023
Related posts
The Social Media Formula That Makes Deciem A Powerhouse On Social
May 19, 2023
Here’s Why Beauty Marketing Shouldn’t Feel Like Marketing
May 10, 2023
Here’s Why Brand Storytelling Is Easy
April 26, 2023
Related posts
The Social Media Formula That Makes Deciem A Powerhouse On Social
May 19, 2023
Here’s Why Beauty Marketing Shouldn’t Feel Like Marketing
May 10, 2023
Here’s Why Brand Storytelling Is Easy
April 26, 2023
Related posts
The Social Media Formula That Makes Deciem A Powerhouse On Social
May 19, 2023
Here’s Why Beauty Marketing Shouldn’t Feel Like Marketing
May 10, 2023
Here’s Why Brand Storytelling Is Easy
April 26, 2023
Related posts
The Social Media Formula That Makes Deciem A Powerhouse On Social
May 19, 2023
Here’s Why Beauty Marketing Shouldn’t Feel Like Marketing
May 10, 2023
Here’s Why Brand Storytelling Is Easy
April 26, 2023
Ecommerce

Will TikTok Be The New QVC For Gen Z?

TikTok started out as a platform for video memes, offering its users easy, low-stakes production and quick engagement. But the app has loftier goals, and it’s making moves to come into its own as a key route for brands to…

Continue reading
Related posts
The Social Media Formula That Makes Deciem A Powerhouse On Social
May 19, 2023
Here’s Why Beauty Marketing Shouldn’t Feel Like Marketing
May 10, 2023
Here’s Why Brand Storytelling Is Easy
April 26, 2023
Related posts
The Social Media Formula That Makes Deciem A Powerhouse On Social
May 19, 2023
Here’s Why Beauty Marketing Shouldn’t Feel Like Marketing
May 10, 2023
Here’s Why Brand Storytelling Is Easy
April 26, 2023