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8 Min Read | Remember the days when beauty brands would launch new products in-store, with (often slightly warm) white wine, and product testers on tap? In-store events feel like a dream from another life for some consumers and beauty…
Continue reading8 Min Read | In brick-and-mortar retail, gamification has been deployed in recent years to make the shopping experience more exciting, and entice more consumers into stores. It’s a strategy that applies game mechanics, such as leader boards, levels, points…
Continue reading13 Min Read | To say the world of retail is changing is somewhat of an understatement. The global disruption of online selling is a well known phenomenon. The cosy and stable environment of high street retailers buying and selling…
Continue reading6 Min Read | A revolution is currently underway in the retail sector. Platforms like Facebook have been quietly introducing tools designed to make shopping through their channels more user-friendly. The focus is on creating an end-to-end shopping experience where…
Continue reading6 Min Read | Consumer expectations of same-day delivery in China have given rise to intense competition for the “last mile” delivery amongst some the biggest beauty brands in the industry. Delivery apps that have been typically used by food…
Continue reading8 Min Read | Before the 2020 pandemic, it wasn’t easy for beauty consumers in Africa — and particularly those interested in the luxury category — to buy from international brands that don’t trade in the region. Options were limited,…
Continue reading8 Min Read | According to data collected by Statista, skincare is the most profitable category in the cosmetics industry, taking up 39% of the global market. The shift from in-person shopping experiences to online has been a gradual one,…
Continue reading8 Min Read | Subscription beauty has been gradually growing in recent years, but the Covid-19 pandemic has accelerated demand. A growing number of consumers are looking for new ways to find and buy their ideal products, to stay safe,…
Continue reading8 Min Read | The direct to consumer (DTC) model took off quickly, driven by changes in online tech and communications that allowed brands to easily — and affordably — connect with people who wanted to buy from them. Recently…
Continue reading9 Min Read | Beauty consumers in the Middle East have traditionally preferred in-person shopping experiences. But that’s beginning to change. While malls in the region are expected to remain popular for a few years yet, a number of factors…
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