
Emojis: 128×128 pixel pictures that made grown-ups groan, “young people just don’t know how to write anymore.” But even older generations have largely embraced the use of emojis in messaging apps today; and for Gen Z, they’re definitely not a sign of ignorance or laziness.
Instead, emojis have become an essential component of communication for digital natives. They enable users to communicate complex emotional experiences in a widely understood digital language, and they’ve transformed communication via messages. Instead of feeling impersonal or blunt, emojis make messages…well, emotional.
Any beauty brand marketing to a Gen Z audience in 2022 needs to understand emojis. And here’s why.