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4 Min Read | SHANGHAI (Reuters) – China’s dominant e-commerce firm Alibaba Group Holding raked in $23 billion worth of sales in the first nine hours of its annual Singles’ Day shopping extravaganza on Monday, setting records as the event…
Continue reading2 Min Read | (Reuters) – Pop star Lady Gaga on Tuesday announced a line of beauty products exclusively for sale on Amazon in a boost to the online retailer’s cosmetics business. The brand, Haus Laboratories, will launch in September…
Continue reading3 Min Read | Smartphone app, personalized machine offer custom skincare Product is latest sign of beauty industry adopting technology Shiseido Co. is making it easier for customers to benefit from — and pay for — perfect skin. For 10,000…
Continue reading5 Min Read | Building an e-commerce beauty business in the Middle East comes with its own unique set of obstacles — as well as excellent potential in a young and developing market. The GCC is made up of six…
Continue reading2 Min Read | (Reuters) – Shares of a number of specialized beauty retailers fell on Monday after Amazon.com Inc said it had started selling beauty products used by licensed stylists, barbers and beauticians. Shares of Sally Beauty Holdings, which…
Continue reading5 Min Read | Walmart, Target move to win over discount-hungry shoppers Industry has created a ‘mini-holiday shopping season’ in July SEATTLE, United States – Three years ago, Amazon.com Inc created a summer shopping holiday out of thin air for its…
Continue reading3 Min Read | SAO PAULO (Reuters) – Amazon.com Inc is recruiting major Brazilian cosmetics firms Grupo Boticario and Natura Cosmeticos SA to sell via the logistics platform it is developing in Brazil, three people familiar with talks told Reuters,…
Continue reading4 Min Read | Celeb-preneurs: The Rise of the Beauty Bloggers The transition from beauty blogger to successful beauty entrepreneur is becoming a growing international trend. After beauty bloggers and social media influencers have amassed a loyal following, the most…
Continue reading4 Min Read | Cosmetics company seeks new relevance on social media Facebook, Instagram and YouTube become drivers for sales For cosmetics companies like Estee Lauder Cos., the window of time to capture an online customer is approximately 5 seconds….
Continue reading2 Min Read | Company raises revenue guidance for the current fiscal year Biggest product categories post double-digit increases Estee Lauder Cos.’s online sales and China push are helping maintain its growth streak. The New York-based seller of Clinique and…
Continue readingPre-Covid, I spent a few weeks with Amazon’s product team when they were setting up their Middle East operations.
We spent a lot of time talking about product marketing.
Quickly, I learned that their product marketers are OBSESSED with what they call the “working backwards” process. A term they've coined for releasing new products to the world.
It's a simple methodology for communicating new products.
Their marketing team actively talks about this process on social.
However, it’s difficult to find a good working example
So here it is…
**Press Release Template For New Products** (Including press release example)
[drive.google.com/file/d/1DNe4gsbDzHxagDYeSnS7M5nApF5jJAYt/view?usp=sharing]
Every week I'm sent a ton of press releases, and unfortunately most are irrelevant or badly structured. This template is a great foundation for sharing information on your own products.
P.S. If templates like this are beneficial let me know in the comments, and I will put together and share some of the best examples I have collected over the years.
I've heard about the imaginary press release exercise for many years, but have never seen an example up close. Your problem and solution sections are actually much more detailed then a standard press release would provide. I like that. It means that this exercise is actually quite valuable for planning and goal-setting, rather than just being a repository for hazy dreams.
