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Over the last decade, weβve seen waves of influencer-founded beauty brands arrive on the market via Instagram and YouTube, including (but definitely not limited to) Huda Beauty and Jeffree Star Cosmetics. Now, TikTok is enjoying a boom in users and…
Continue readingβIβm happy to lose Β£10m by quitting Facebook,β was the statement last week from Lushβs chief executive, Mark Constantine as he declared his company would no longer invest resources in platforms like Facebook, Instagram, Snapchat and TikTok. The decision was…
Continue readingIf Facebook is the person at the party who wants to be liked by everyone, and Instagram is the one that wants to show off about how happy and successful they are, then Pinterest is the quiet one. Pinterest is…
Continue readingIn some ways, social commerce feels like going back in time. It wasnβt that long ago that B2B and small businesses operated mainly by phone and email (and some still do), with customers making direct contact and placing orders with…
Continue reading8 Min Read | Livestreaming has been a part of beauty consumer culture for some time now, with China leading the way on live interaction and sales. As the pandemic has continued, livestream events have become increasingly popular β and…
Continue reading8 Min Read | Thereβs a lot of chatter right now about the return to physical stores. The media is seeding hype about the resurgence of in-store shopping as consumers flock back into IRL spaces after pandemic restrictions lift. Bloomberg…
Continue reading8 Min Read | Remember the days when beauty brands would launch new products in-store, with (often slightly warm) white wine, and product testers on tap? In-store events feel like a dream from another life for some consumers and beauty…
Continue reading8 Min Read | In brick-and-mortar retail, gamification has been deployed in recent years to make the shopping experience more exciting, and entice more consumers into stores. Itβs a strategy that applies game mechanics, such as leader boards, levels, points…
Continue reading13 Min Read | To say the world of retail is changing is somewhat of an understatement. The global disruption of online selling is a well known phenomenon. The cosy and stable environment of high street retailers buying and selling…
Continue reading6 Min Read | A revolution is currently underway in the retail sector. Platforms like Facebook have been quietly introducing tools designed to make shopping through their channels more user-friendly. The focus is on creating an end-to-end shopping experience where…
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