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3 Min Read | SAO PAULO (Reuters) – Amazon.com Inc is recruiting major Brazilian cosmetics firms Grupo Boticario and Natura Cosmeticos SA to sell via the logistics platform it is developing in Brazil, three people familiar with talks told Reuters,…
Continue reading4 Min Read | Celeb-preneurs: The Rise of the Beauty Bloggers The transition from beauty blogger to successful beauty entrepreneur is becoming a growing international trend. After beauty bloggers and social media influencers have amassed a loyal following, the most…
Continue reading4 Min Read | Cosmetics company seeks new relevance on social media Facebook, Instagram and YouTube become drivers for sales For cosmetics companies like Estee Lauder Cos., the window of time to capture an online customer is approximately 5 seconds….
Continue reading2 Min Read | Company raises revenue guidance for the current fiscal year Biggest product categories post double-digit increases Estee Lauder Cos.’s online sales and China push are helping maintain its growth streak. The New York-based seller of Clinique and…
Continue reading2 Min Read | E-commerce for beauty products has long been an integral part of marketing strategy for major beauty brands throughout emerging and developed markets. But while consumers in the developed and emerging markets are happy to shop for…
Continue reading4 Min Read | The retailer has become the biggest seller of beauty products online. Upscale brands worry about its lack of cachet. For beauty companies, image is everything. For Amazon.com Inc.—which made a name for itself based on assortment,…
Continue reading3 Min Read | How Amazon is shaping the retail landscape is already a major topic of debate across most sectors as retailers scramble to keep up with the way today’s consumers make purchasing decisions. The giant e-commerce company is…
Continue reading3 Min Read | Although e-commerce is becoming a key distribution platform for beauty players in both emerging and developed markets, the channel has yet to capture the imagination of beauty consumers in the Middle East. While overall online sales are…
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