How did Harry’s capture over 15,000 email addresses in the first day of operations, and break the 100,000 email mark in a week?
It’s widely accepted that organisations seeking to either build a new network of clients or greatly expand their current one have significant challenges ahead of them.
Competing firms and effective exposure are one thing, however it is relationship building that underpins the most successful marketing campaigns. You must understand your would-be clients’ needs, how they are not currently met, and which channels to use to communicate to them that you’re the answer they are seeking.
This piece will explore how Harry’s, a new arrival in the men’s grooming market, shattered expectations by accruing a six-figure client email list in just seven days.
Proper Preparation
While Harry’s made headlines for its incredibly quick growth, the process was…
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Updated December 2022
