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8 Min Read | What’s a good conversion rate? How do you structure content? Why do some landing pages work when others fail? Those are hard questions to answer. The reason being is there is no absolute or correct answer….
Continue reading6 Min Read | Building a successful brand relies upon an organisation’s ability to satisfy their customers wants and needs. There are many factors that go into a consumers’ decision-making process, and figuring out what those factors are is essential…
Continue reading7 Min Read | In 2021, the majority of brands know how quickly a trading environment can change and the importance of listening to their customers. As marketers, founders or business developers, it’s our job to spot what might be…
Continue reading6 Min Read | There are endless skincare-related questions consumers think about daily, however turning to their friends for answers on sensitive topics often isn’t an option. Asking a friend for a recommendation on the best moisturiser seems like an…
Continue reading7 Min Read | Good content is one thing, but great online content that supports your brand and drives conversions is another. How do you define what great content is? Yes, it should be well-written, highly engaging, and it should…
Continue reading16 Min Read | Last month we released a case study on the marketing success of Harry’s, a online grooming company centred around creating affordable and bespoke shaving experiences. Beardbrand, launched in 2012 by founder Eric Bandholz, is a similar…
Continue reading7 Min Read | It’s a thing — plenty of beauty brands are named after their founders, including successful brands like Huda Kattan’s Huda Beauty and Fenty Beauty by Rihanna. But while strategic use of a founder name can work…
Continue reading4 Min Read | We often hear or read about blog posts or social media content that went viral and wonder how those brands and the teams behind them did it. Often, it’s got nothing to do with being an…
Continue reading15 Min Read | A while back we wrote a piece detailing the unprecedented success of Harry’s, a shaving brand that shattered records for referral engagement. In eight short years, founders Jeff Raider and Andy Katz-Mayfield have turned this upstart…
Continue reading6 Min Read | Top search engine rankings are one of the key pillars of online business success. According to Backlinko, the first result on Google gets 31.7% of all clicks — while results on the second page receive just…
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