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6 Min Read | Hi there, Iām Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatās stressing…
Continue reading10 Min Read | Creating great content can be difficult. Consider this, research has shown 98 percentĀ of all marketing teams say written content is their most-preferred type of content, yet one third of marketersĀ admitĀ their content writing is only āsomewhatā or…
Continue reading6 Min Read | Hi there, Iām Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatās stressing…
Continue reading10 Min Read | Hi there, Iām Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatās stressing…
Continue reading8 Min Read | Whatās a good conversion rate? How do you structure content? Why do some landing pages work when others fail? Those are hard questions to answer. The reason being is there is no absolute or correct answer….
Continue reading6 Min Read | Building a successful brand relies upon an organisationās ability to satisfy their customers wants and needs. There are many factors that go into a consumers’ decision-making process, and figuring out what those factors are is essential…
Continue reading7 Min Read | In 2021, the majority of brands know how quickly a trading environment can change and the importance of listening to their customers. As marketers, founders or business developers, itās our job to spot what might be…
Continue reading6 Min Read | There are endless skincare-related questions consumers think about daily, however turning to their friends for answers on sensitive topics often isnāt an option. Asking a friend for a recommendation on the best moisturiser seems like an…
Continue reading7 Min Read | Good content is one thing, but great online content that supports your brand and drives conversions is another. How do you define what great content is? Yes, it should be well-written, highly engaging, and it should…
Continue reading16 Min Read | Last month we released a case study on the marketing success of Harryās, a online grooming company centred around creating affordable and bespoke shaving experiences. Beardbrand, launched in 2012 by founder Eric Bandholz, is a similar…
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