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Last month, research by analysts at social media marketing firm Ignite found that the reach of Facebook brand pages has declined by 44%. This is likely caused by a combination of factors — including a recent change in the platform’s…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingContent marketing isn’t optional for successful beauty brands in the current industry landscape — it’s essential. Over my years of working with brands on their marketing strategy, I’ve come across plenty of brands who struggle to nail their written content…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingAccording to research from SEMrush, 87% of marketers create content for different customer journey stages. Understanding which format works best at each stage is essential in terms of delivering value to your audience and building a stronger content marketing strategy…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingAsk many beauty brand marketers today about their content strategy and you’ll likely get a response along the lines of, “We’re blogging a few times a month.” They may even mention that they aim to create content for their ideal…
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