
Q: How can I improve my email campaigns for my beauty brand to better engage and nurture leads?
Iโm willing to bet that 90% of the people reading this do not love writing email nurture campaigns. Sitting around a table with a group of beauty marketers recently, they all had the same response when we started talking about the content for an upcoming lead nurture; โit just always feels like too much,โ someone said, โlike weโre annoying everyone.โย
And yeah โ we all get annoying email campaigns in our inboxes. But we also get nurture emails that we choose to open, even when the third or fourth or fifth email arrives. So whatโs the difference between the emails that drive leads to unsubscribe, and emails that drive leads to open, click, and convert?