
I’m willing to bet that 90% of the people reading this do not love writing email nurture campaigns. Sitting around a table with a group of beauty marketers recently, they all had the same response when we started talking about the content for an upcoming lead nurture; “it just always feels like too much,” someone said, “like we’re annoying everyone.”
And yeah – we all get annoying email campaigns in our inboxes. But we also get nurture emails that we choose to open, even when the third or fourth or fifth email arrives. So what’s the difference between the emails that drive leads to unsubscribe, and emails that drive leads to open, click, and convert?