Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your business. Send me your questions and in return I’ll share actionable insights and advice. 📝
Q: I’ve been tasked with rebuilding our company website. I’m currently gathering information on what platforms I should be considering. What are the main technologies used by successful cosmetic brands like Kylie Cosmetics?
You’re launching (or scaling) a cosmetics brand. You need a tech stack that can handle everything you need it to do – from analytics and tracking to payments, content delivery, and everything in between. And you need interoperability between tools to streamline your frontend and backend operations.
Beauty marketers are inclined to focus on the frontend; the stuff that your customers will actually interact with. But it’s crucial to build a tech stack that integrates intuitive frontend tools with streamlined functionality behind the scenes, because it all contributes to the overall customer journey – and you want everything to be low-friction.
But there are loads of options out there now. So how does a new (or rapidly growing) decide how to build out its stack? I broke down Kylie Cosmetics tech stack to find out what she used to become a 1.2 billion dollar company. Here’s what I found.
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Ideas. Frameworks. Community.
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Updated December 2022
