
You’re launching (or scaling) a cosmetics brand. You need a tech stack that can handle everything you need it to do – from analytics and tracking to payments, content delivery, and everything in between. And you need interoperability between tools to streamline your frontend and backend operations.
Beauty marketers are inclined to focus on the frontend; the stuff that your customers will actually interact with. But it’s crucial to build a tech stack that integrates intuitive frontend tools with streamlined functionality behind the scenes, because it all contributes to the overall customer journey – and you want everything to be low-friction.
But there are loads of options out there now. So how does a new (or rapidly growing) decide how to build out its stack? I broke down Kylie Cosmetics tech stack to find out what she used to become a 1.2 billion dollar company. Here’s what I found.