Hi there, Iβm Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatβs stressing you out in your business. Send me your questions and in return Iβll share actionable insights and advice. π
Q: I’m working on improving the online presence of my beauty brand, and I want to optimize the call to action (CTA) buttons on my website to better engage customers. Can you make recommendations on how beauty brands effectively use CTA buttons?
Across almost all of the brands Iβve worked with, thereβs been a general disregard for how important call to action buttons really are. Beauty brands will spend hours, days, weeks fine-tuning their web and email content β and then throw in a CTA without giving it nearly as much thought.
The humble CTA button might only seem like a means to an end (the customer is looking for something to click, so just give them something to clickβ¦right?) but actually, the way you design and position a CTA can influence customer decision-making. It can be the difference between a pass or a click. And the purpose of that first call to action that you present a new customer with is crucial too; if you get it right, and offer them something that feels high-value and low-risk, youβre more likely to convert not just a sale, but a long-term loyal customer.
What is Beauty Business Journal?
Ideas. Frameworks. Community.
Thought-leadership and marketing education for tactical executors, brand builders, and changemakers.
We help beauty industry marketers save time on research and share ideas on how to increase revenue.
A communityΒ to learn, grow and connect with industry peers.
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When you join Beauty Business Journal, you get instant access to the following:
- Beauty Business Journal Community: This is a place to connect with other Beauty Business Journal members, ask questions, and get valuable input and feedback from peers.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure β we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
- Written Content: Instant access to over 3 yearsβ worth of thought leadership. We deep dive into the trends and topics that modern businesses are confronting daily.
- Our Weekly Round-Up Email: A newsletter packed with tips, insights and opportunities to build your business. Our weekly briefing, featuring agenda setting news & analysis.
- Ask Me Anything: We do open AMAs and then answer questions on the podcast.
- No Risk. No Commitment: Itβs $10. That’s the equivalent of buying two coffees a month. And, our aim is to deliver more value than youβd get from a course or event youβd typically pay 10-20x that for. Thatβs our goal. Plus, you can cancel at any time.
We’ve prepared an email script that you can send to your CFO.
Who is the Beauty Business Journal Community For?
The community is for strategic thinkers, tactical executors and brand builders who are building modern brands and seeking to understand changing market dynamics. Itβs a space to ask questions, start important discussions, and expand your knowledge.
Inside, youβll have access to the resources and community you need to become a better business operator.
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Frequently Asked Questions
How Can I Get My Membership Paid For?
We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you arenβt already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
Our pitch to you (or your manager) is that if this membership can help you make one better decision each year, itβll pay for itself. And if it doesnβt, you can cancel anytime.
Can I Buy A Subscription For My Team?
Yes! Please fill out the formΒ here.
Can I Give A Subscription As Gift?
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Can I Switch To An Annual Plan?
Yes! Just go toΒ your account pageΒ and select the annual plan. You will be charged immediately, and your plan will be extended a year from your existing expiration data (for example, if your monthly plan is set to expire on October 31, and you switch to an annual plan on March 15, your expiration date will be extended to October 31 of the following year).
Do You Have A Student Discount?
Beauty Business Journal is purposely kept at a low price β thousands of dollars less than other publications or newsletters β to ensure it is accessible to everyone, including students.
How Do I Cancel My Subscription?
Weβd hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.
*Subscriptions are non-transferable. Login details and any Beauty Business Journal content may not be shared or reproduced. Please note that all subscriptions auto-renew monthly/annually (but can beΒ cancelledΒ at any time). To give Beauty Business Journal as a giftΒ click here. If you are interested in ordering and managing multiple subscriptions for your team or company, please fill in the formΒ here.
Updated December 2022
