
Q: I’m experiencing low conversion rates on my landing page. How can I create a fast-loading landing page that successfully converts visitors into customers?
If you’ve made an ad that’s working, you’ll be getting plenty of traffic on your landing page. But if that traffic isn’t converting into sales, what’s going wrong?
There are two possibilities. The first is that the ad clicks aren’t primed to buy; you’re getting low quality traffic to your landing page. People aren’t feeling warm when they land – or there’s a disconnect between what’s promised in the ad and what’s offered on the landing page, so they leave.
This is easy to fix. You go back to your ad and your target segments and tweak it to make sure it’s reaching the right audience. And you make sure you include the key information (including the price of the product) in the ad so that people who click already know what they’re getting into.