We know that live shopping has been growing in popularity in recent years. Research by Retail Touchpoints estimates that the live stream market will be worth $35 billion by 2024, in the US alone; and in China, the market grew from $3 billion to a staggering $171 billion in just three years. According to McKinsey, the fashion sector accounts for 36% of live stream shopping events, and the second biggest category is beauty â currently taking 8% of the market. This means that beauty is both a popular category for live stream ecommerce, and also a category with plenty of room for growth.Â
And grow it will. Anna Vale, a global expert on integrated marketing and communications for beauty brands, told BBJ that âlive shopping should be part of the ecommerce mix.â Brands that have already adopted it âare seeing steady results with instant purchasing and decision making by the consumer.âÂ
Crucially, Vale pointed out that integrating live shopping into a brandâs strategy must be thoughtful: âused not only as a conversion tactic, but as an acquisition strategy too.âÂ
What is Beauty Business Journal?
Ideas. Frameworks. Community.
TodayâsÂ business owners, CEOâs, directors and commercial teamsÂ have only 1% of their week to dedicate to learning. They want knowledge from peers and experts, information from those at the forefront. They need to make every moment count.
The question: What areÂ YOUÂ doing with your 1%?
Inside Beauty Business Journal youâll get access to industry knowledge and analysis delivered via weekly interactive emails, including data-led insights, deep-dives into key areas like technology, retail, marketing, strategy and media, plus a community of professionals just like you.
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When you join Beauty Business Journal, you get instant access to the following:
- Podcast & Written Content. Instant access to over 3 years worth of thought leadership. We deep dive into the trends and topics that modern businesses are confronting daily.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure â we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
- Weekly Interactive Emails. Critical analysis on trending and popular topics in the beauty industry.
- Our Weekly Round-Up Email. Our weekly briefing, featuring agenda setting news & analysis.
- Beauty Business Journal Community. Connect with industry professionals like you in our Facebook group (Retailers, Marketers, Manufacturers, Distributors, Entrepreneurs).
- Ask Me Anything. WeÂ do open AMAs and then answer questions on the podcast.
- No Risk. No Commitment. Itâs $10. That’s the equivalent of buying two coffees a month. And, our aim is to deliver more value than youâd get from a course or event youâd typically pay 10-20x that for. Thatâs our goal. Plus, you can cancel at any time.
Who is the Beauty Business Journal community for?
Our members are entrepreneurs, indie founders, commercial management within multinational organisations, sales and marketing professionals, venture capitalists, investors, agencies and consultants, from over 135 countries. They are serious professionals who have built brands or are on a journey to doing so.
Inside, youâll have access to the resources and community you need to become a better business operator.Â
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Frequently Asked Questions
How Can I Get My Membership Paid For?
We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you arenât already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
Our pitch to you (or your manager) is that if this membership can help you make one better decision each year, itâll pay for itself. And if it doesnât, you can cancel anytime.
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Do You Have A Student Discount?
Beauty Business Journal is purposely kept at a low price â thousands of dollars less than other publications or newsletters â to ensure it is accessible to everyone, including students.
How Do I Cancel My Subscription?
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*Subscriptions are non-transferable. Login details and any Beauty Business Journal content may not be shared or reproduced. Please note that all subscriptions auto-renew monthly/annually (but can beÂ cancelledÂ at any time). To give Beauty Business Journal as a giftÂ click here. If you are interested in ordering and managing multiple subscriptions for your team or company, please fill in the formÂ here.
Updated July 2021