
Q: I’m in the early growth stage of building my skincare brand. How can I get media coverage to spread the word about my business?
When it comes to getting press coverage, most beauty brands contract in a PR specialist. And while a good PR (who has working relationships with relevant journalists) is worth their weight in gold, there’s an unfortunate problem that can limit a brand’s reach: journalists often don’t like working with PRs.
So how can your brand connect with journalists to get not only more press, but better press too?
Here’s the lowdown on how to reach out directly, and how to share your story in a way that will catch a journalist’s attention.