8 Min Read |
As the beauty market becomes ever more competitive, and beauty consumers grow increasingly knowledgeable about the ingredients and technology behind the products they choose, beauty brands can no longer use the same old recipes and manufacturing processes. But with brands putting more of their resources into creative product design and development, how important is it that they protect that work with intellectual property measures?
Well; possibly more important than many new and rising brands might think. Big brands like Unilever have embraced the value of intellectual property rights for some time — with…
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Updated July 2021