Trust is Key to the Future of Ecommerce in the Middle East

9 Min Read |

Beauty consumers in the Middle East have traditionally preferred in-person shopping experiences. But that’s beginning to change. While malls in the region are expected to remain popular for a few years yet, a number of factors β€” including the critical pressure placed on beauty brands and consumers by Covid-19 β€” point to the growth of ecommerce and online shopping experiences.

The current picture of beauty ecommerce in the Middle East

Amna Abbas, Senior Analyst at Euromonitor International, laid out the market research firm’s most recent data on ecommerce in the region, with a focus on…

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by Richard McKeon