Here's How These Beauty Startups Built A Successful Brand In A Pandemic

10 Min Read |

You might not think that 2020 was a good year to launch a brand. But a number of new beauty names have ridden the wave of pandemic change with measurable success, finding their market β€” and converting sales β€” in spite of Covid-19.

Launching a brand into the fray of global uncertainty has undoubtedly been stressful, and more challenging than a launch in normal times. So what can we learn from the founders of 2020 about how to launch a beauty brand in a pandemic? And more than that, what can these brands teach us about making the most of opportunities in unlikely places?

Scope Out Consumer Needs & Opportunities

In the Middle East, Trade Arabia reported that the beauty industry was already bouncing back by July 2020, following an 85% decline between March and May. Madi International, a key distributorΒ  in…

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Updated December 2022

 

by Richard McKeon