8 Min Read |
Since they began to appear as successful players on the beauty scene, DTC brands have had one particularly good friend: the internet. From Glossier to ColourPop, DTC upstarts have succeeded almost exclusively through digital marketing. Standout campaigns like Dollar Shave Clubâs YouTube video strategy in 2012, which drove 12,000 new subscribers within 48 hours of release, have proven that smaller brands can have a big impact with effective use of social media.
Amazon has been a key channel for DTC brands to drive sales. Although…
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Updated December 2022