
Ask many beauty brand marketers today about their content strategy and you’ll likely get a response along the lines of, “We’re blogging a few times a month.” They may even mention that they aim to create content for their ideal customer profile (ICP). Or that they cover various topics related to their niche.
But are those really strategies? And if not — what does a successful content strategy look like? And more importantly, how do you develop one?
If your beauty brand is relying on content marketing strategy to build awareness and drive sales, then you need a reliable framework that will help you deliver. I’ll take you through three phases that I’ve used over the years that will help you grow your audience and gain attention, so when your boss or client asks about content strategy, you won’t miss a beat.
Let’s take a look!