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Youโve put in stacks of work into launching your new product; skincare, makeup, perfume, you name it, but now youโre facing one of the biggest challenges yet – how can you secure distribution in retailers for your brand? A product…
Continue readingThe cosmetics industry is growing at a rapid rate. With the explosion of indie beauty brands, the rise in demand for organic products and growing interest in sustainability, many entrepreneurs are seeing new opportunities in the beauty space and seeking…
Continue reading16 Min Read | For many years, celebrities have been endorsing products and influencing consumer purchasing decisions. However, over the past decade many brands have recognised the value and opportunity that lies in influencer marketing. In fact, influencer marketing has…
Continue reading8 Min Read | Beauty is one of the fastest-growing categories in the consumer goods industry. With an annual growth of eight percent in recent years, it offers some lucrative business opportunities. But can just anyone with a good idea…
Continue readingAbout the Author: Federica Crescenzi is part of Gentlemen Marketing Agency, a digital marketing agency that helps foreign companies to establish or strengthen their position in China. The agency supports companies with market entry strategies in to China; and to…
Continue readingConsumers are more sensitive than ever due to the effects of COVID-19. It is not necessarily a time to cut costs for all industries, but it is certainly a time to be mindful that advertisements wonโt always be welcomed as…
Continue readingThe beauty industry is constantly seeing new brands emerge within the industry. The market for beauty is huge, and female beauty in particular is a fertile ground for fledgling companies. Starting a new business today is simpler than ever, especially…
Continue readingFor some people itโs the dream of a lifetime to be part of the beauty industry. No wonder. The hype, the celebrities and glamour make it very attractive to anyone with a creative streak and itโs an industry that survives…
Continue readingOpportunities to connect face-to-face with beauty consumers and network with other brands and industry professionals are rare. Beauty brands and entrepreneurs in the current climate work largely online, and many start-ups use e-commerce platforms rather than physical stores. Virtual marketing…
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