In a recent brand meeting, a client told me:
βI remember watching my mother put on makeup, and Iβd sit there and ask what all the different pots were for, and sheβd explainβ¦this is for covering that up, this is for making me look less tired, this is for making me feel beautiful. But I talk to my friends now, about what theyβre teaching their kids about beauty, and itβs not like that β not at all.βΒ
Later, she added, βI just wonder if the girls that are growing up right now are going to want this [color cosmetics] at all, and what kinds of products theyβre going to be using instead.βΒ
Itβs an interesting question.







