
In a recent brand meeting, a client told me:
โI remember watching my mother put on makeup, and Iโd sit there and ask what all the different pots were for, and sheโd explainโฆthis is for covering that up, this is for making me look less tired, this is for making me feel beautiful. But I talk to my friends now, about what theyโre teaching their kids about beauty, and itโs not like that โ not at all.โย
Later, she added, โI just wonder if the girls that are growing up right now are going to want this [color cosmetics] at all, and what kinds of products theyโre going to be using instead.โย
Itโs an interesting question.