In a recent brand meeting, a client told me:
âI remember watching my mother put on makeup, and Iâd sit there and ask what all the different pots were for, and sheâd explainâŠthis is for covering that up, this is for making me look less tired, this is for making me feel beautiful. But I talk to my friends now, about what theyâre teaching their kids about beauty, and itâs not like that â not at all.âÂ
Later, she added, âI just wonder if the girls that are growing up right now are going to want this [color cosmetics] at all, and what kinds of products theyâre going to be using instead.âÂ
Itâs an interesting question.
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When you join Beauty Business Journal, you get instant access to the following:
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Updated December 2022