In a recent brand meeting, a client told me:
âI remember watching my mother put on makeup, and Iâd sit there and ask what all the different pots were for, and sheâd explainâŠthis is for covering that up, this is for making me look less tired, this is for making me feel beautiful. But I talk to my friends now, about what theyâre teaching their kids about beauty, and itâs not like that â not at all.âÂ
Later, she added, âI just wonder if the girls that are growing up right now are going to want this [color cosmetics] at all, and what kinds of products theyâre going to be using instead.âÂ
Itâs an interesting question.
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When you join Beauty Business Journal, you get instant access to the following:
- Podcast & Written Content. Instant access to over 3 years worth of thought leadership. We deep dive into the trends and topics that modern businesses are confronting daily.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure â we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
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- Ask Me Anything. WeÂ do open AMAs and then answer questions on the podcast.
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Our members are entrepreneurs, indie founders, commercial management within multinational organisations, sales and marketing professionals, venture capitalists, investors, agencies and consultants, from over 135 countries. They are serious professionals who have built brands or are on a journey to doing so.
Inside, youâll have access to the resources and community you need to become a better business operator.Â
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Updated July 2021