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Fragrance sales in Saudi Arabia declined in 2020, according to industry insiders, but the country’s perfume sector still has much potential. Last year the market was hit by an economic slowdown caused by the coronavirus pandemic, fall in oil price…
Continue readingMale cosmetics brands are converting more sales, and the men’s beauty movement is led by younger generations. Today’s boys are growing up with a broader perspective on masculinity and sexuality, influenced by a growing culture of questioning the status quo….
Continue readingThe Middle East may not seem like the most logical market for a sexual wellness beauty brand to tap. But perspectives in the region are beginning to shift, and women are striking up positive conversations about sex and reproductive health. …
Continue readingConsider this: are beauty brands on the verge of getting Gen Z marketing all wrong? OK, maybe not all wrong. But as an industry, we’ve been talking a lot about this upcoming generation of consumers, and most of our ideas…
Continue readingTeen magazines aren’t so big these days. They’ve been more or less replaced with social media and influencer culture — but some mags still prevail, although often in digital form rather than in print. Looking at the way those publications…
Continue reading8 Min Read | Beauty users have sustainability on their minds — and with the release of the new IPCC report on climate change this month, the pressure for both consumers and brands to lower their emissions impact is only…
Continue reading8 Min Read | Let’s go back to the early 90s. Do you remember Gillette’s ‘The Best A Man Can Get’ commercials? They were aspirational. Full of images of the chisel-jawed, white, clean shaven ‘normal guy’ — coaching his son…
Continue reading8 Min Read | Home to just 2.8 million people, the small Arab nation of Qatar has gained a reputation in recent years of a country that is punching above its weight. Its successful bid to host the 2022 Football…
Continue reading8 Min Read | China’s place in global markets is increasingly about more than manufacturing alone. In a post-Covid push, China’s economy grew 18.3% in the first quarter of 2021, compared to the same quarter in 2020 — which is…
Continue reading8 Min Read | At the outset of Covid-19 lockdowns, beauty industry experts were concerned that fragrance brands would struggle to survive. As a category that relies heavily on in-person, sensory experiences to communicate product information — specifically, scents —…
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