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7 Min Read | The market for male beauty and personal care brands has always been smaller — and harder to tap into — than the female beauty market. As the pandemic continues to change the way all of us…
Continue reading6 Min Read | E-commerce has skyrocketed in China, driven in part by the COVID-19 pandemic. Many local platforms are seeing strong demand. Tmall has stood out as one the key winners, where beauty sales in particular have seen a…
Continue reading6 Min Read | The Japanese market in men’s skincare lags behind other Asian beauty capitals like China and South Korea. However, in spite of the categories niche position and smaller market size, the men’s skincare market in Japan continues…
Continue reading9 Min Read | Spotting an emerging market before everyone else does — and making the most of it — can catapult a small or middle-weight beauty brand to success. We all know that China has been revered as an…
Continue reading6 Min Read | Chinese beauty consumers are among the most tech savvy in the world, meaning that a strong digital strategy is crucial for brands looking to tap into China’s booming beauty market. Tmall’s Part In A China Strategy?…
Continue reading8 Min Read | There’s a mysterious void in the beauty industry. Jewish beauty consumers who observe kosher principles in the products they consume are hard-pressed to find brands that meet their needs. And yet it’s a big market, with…
Continue reading12 Min Read | Expanding into new markets is an important opportunity that businesses simply cannot ignore. However, one must keep in mind that it can be a major battleground. It takes a disciplined process to accurately assess the full…
Continue reading14 Min Read | Wellness is big business, last year the Global Wellness Summit estimated the worldwide health and wellness industry to be worth $4.2 trillion, with beauty and anti-ageing being the largest individual sector. 2020 is a year when…
Continue reading8 Min Read | The future success of a business depends in part on its ability to continue to expand in new markets. But a bad bet can easily bog down your business in the blink of an eye. There…
Continue reading10 Min Read | CBD, or giving it its full chemical name Cannabidiol, was the ingredient of 2019. Every week heralding the announcement of yet another new CBD brand or retailer like Walgreen-Boots and Harvey Nichols stocking CBD products. That…
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I'm writing a bit about how brands differentiate themselves. Was wondering if anyone had any good examples. Big or small companies?
E.g Fenty by Rihanna. Major makeup brands neglected both the lightest and darkest skin tones. So Fenty positioned themselves as *beauty for all*. Diversity was the differentiator.
Thanks for any help.
Dollar Shave Club - Differentiator: the first subscription-based affordable shaving solution for everyone. Lush - Differentiator: bringing a natural beauty brand to the makeup industry as an authentic alternative to traditional products.
Nice Strategy
Versed - truly a pioneer in clean beauty with a mission to help with climate change. (Not only for marketing purposes)
Beautycounter - one of the first DTC clean beauty brands and is actively lobbying the US government to impose more stringent laws and regulations in the beauty industry
Nudestix - cruelty-free makeup brand where 100% of the skus come in stick or tube form for easy/foolproof application
