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9 Min Read | The most popular skincare and beauty products no longer rely on synthetic ingredients. Across a vast array of different industries, consumers want to know where ingredients or materials for products are sourced; how they’re made; who…
Continue reading8 Min Read | 8 Min Read | A business’s future success is dependent on its ability to expand in new markets. But a poor bet can deal a devastating blow for an unprepared business, so it is important that…
Continue reading8 Min Read | Byproduct beauty has been slowly emerging as a manufacturing trend in recent years. But now a convergence of factors could make 2021 the year for byproducts to have their (potentially very long) moment. Increased awareness of…
Continue reading8 Min Read | Sustainable living is on everyone’s minds at the moment. And the beauty industry is not exempt from making big shifts in its use of resources. Consider this: By 2025, 1.8 billion people will be living in…
Continue reading8 Min Read | As we hit the one year mark since the first Covid-19 lockdowns were announced, how is the beauty industry holding up against unprecedented pressure and uncertainty? Since early 2020, research firms have kept a close eye…
Continue reading9 Min Read | As we emerge from a period of lockdowns and life restrictions, the world is welcoming a new generation of pandemic babies — and mothers. So beauty brands are reimagining their maternity marketing campaigns and implementing new…
Continue reading8 Min Read | In 2020, Ramadan very much became a digital experience. This was largely because the holy month coincided with the rise of the pandemic, drastically changing the way Muslims had to observe Ramadan within just a matter…
Continue reading6 Min Read | Fragrance has been one of the few growth categories for beauty retailers over the past year. The reason? Shoppers are buying candles, diffusers and other scented items as they take comfort in smaller indulgences during the…
Continue reading8 Min Read | The COVID-19 pandemic has seen a near-total shutdown of all international travel over the past eighteen months. Moreover, the countries worst affected have suspended domestic journeys as well. As a result, the travel retail sector has…
Continue reading4 Min Read | Do you want increased conversions on your website? Of course you do. What business doesn’t want to increase their sales. The Call-To-Action (CTA) can act a gateway between marketing and sales. Everything that you’ve done, all…
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