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The Middle East may not seem like the most logical market for a sexual wellness beauty brand to tap. But perspectives in the region are beginning to shift, and women are striking up positive conversations about sex and reproductive health.
For forward-thinking cosmetics brands, there’s an emerging opportunity here — but it’s very new, and must be approached with care. Both cultural sensitivity and adherence to regulations about product sales will be crucial for any brand launching in the region — with, for example, products that fall into the ‘sex toy’ category prohibited in areas including Saudi Arabia and the UAE.
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Updated July 2021
