The Middle East may not seem like the most logical market for a sexual wellness beauty brand to tap. But perspectives in the region are beginning to shift, and women are striking up positive conversations about sex and reproductive health.Β
For forward-thinking cosmetics brands, thereβs an emerging opportunity here β but itβs very new, and must be approached with care. Both cultural sensitivity and adherence to regulations about product sales will be crucial for any brand launching in the region β with, for example, products that fall into the βsex toyβ category prohibited in areas including Saudi Arabia and the UAE.Β
Itβs Still Complicated







