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The Middle East may not seem like the most logical market for a sexual wellness beauty brand to tap. But perspectives in the region are beginning to shift, and women are striking up positive conversations about sex and reproductive health.ย
For forward-thinking cosmetics brands, thereโs an emerging opportunity here โ but itโs very new, and must be approached with care. Both cultural sensitivity and adherence to regulations about product sales will be crucial for any brand launching in the region โ with, for example, products that fall into the โsex toyโ category prohibited in areas including Saudi Arabia and the UAE.ย
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Todayโsย business owners, CEOโs, directors and commercial teamsย have only 1% of their week to dedicate to learning. They want knowledge from peers and experts, information from those at the forefront. They need to make every moment count.
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Inside Beauty Business Journal youโll get access to industry knowledge and analysis delivered via weekly interactive emails, including data-led insights, deep-dives into key areas like technology, retail, marketing, strategy and media, plus a community of professionals just like you.
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We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you arenโt already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
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Updated July 2021
