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Home to just 2.8 million people, the small Arab nation of Qatar has gained a reputation in recent years of a country that is punching above its weight. Its successful bid to host the 2022 Football World Cup is driving significant investments in infrastructure, which it is hoped will give consumer spending a boost and open up new opportunities for international beauty players. Indeed, the basic fundamentals for growth are there: Qatar lays claim to the third-largest oil and gas reserves globally and has the world’s highest income levels per capita and the lowest unemployment.
In addition, Qatar benefits from a highly-urbanized population, with the majority of people living clustered around the capital Doha. Tourist arrivals have nevertheless diminished in recent years due to the reduction of…