8 Min Read |
Beauty users have sustainability on their minds — and with the release of the new IPCC report on climate change this month, the pressure for both consumers and brands to lower their emissions impact is only going to grow.
Recently, I wrote about the skinimalism movement, which sees a wave of conscious consumers opting for a ‘less is more’ approach to their skincare routines. And there’s another shift in cosmetics purchasing choices which follows the same thread of sustainability, along with tighter purse strings as a result of the Covid-19 pandemic: people are increasingly interested in products that do more than one thing.
The Appeal of Multi-Tasking Makeup
One of the emerging successes in this multi-use category…
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Updated December 2022
