
Q: My brand isn’t on Snapchat — we hadn’t previously pegged it as a high-value platform for us. But it’s come up in marketing conversations several times recently. Is it a platform that skincare brands should develop?
Wall Street has not been in a particularly social mood over the past few weeks.. Social media stocks plummeted following a gloomy earnings warning from Snapchat’s parent company. But is that any reason for beauty brands to ignore the growth opportunities that exist on the platform?
Snapchat’s Stories were behind its rise to popularity — but in 2016, it looked like…