
3 Min Read |
Brand owners are responding to consumer’s increasingly mobile needs introducing miniature versions of their popular product offerings. The smaller, more convenient beauty and personal care packaging allows consumers trial an increasing number of beauty solutions at more accessible prices. These travel-size offerings conveniently meet airport security requirements, are easy to transport and can be applied on-the-go, catering to evolving consumer lifestyles and buying behaviours.
A recent report from market research company NPD Group reveals there was a 47 per cent…