8 Min Read |
Letâs rewind to meet two typical beauty consumers, pre-2020. One of them is a Millennial or Gen Z beauty user who is at ease in the digital world, and totally comfortable with cutting-edge technology. Sheâs enthusiastic about new brands with a tech-heavy approach to product development because sheâs seen how effective intense engineering can be; she gets excited when a new wellness device is launched, or when her favorite beauty line releases a product with new active ingredients. And she knows how to educate herself â online â about that ingredient and the processes it went through before it landed in the formula of her moisturizer.
The other consumer may be a little older, or maybe not. Either way, she has spent less of her life immersed in a data-driven digital realm. Sheâs more likely to opt for products with naturally-sourced ingredients than those that have been altered or enhanced in a lab, and sheâd usually prefer to make her purchases in-store rather than online. She feels a mild but persistent distrust of digitized processes; of online shopping, of technology that claims to enhance wellness or make life easier; and she doesnât feel like sheâs missing out on anything by avoiding immersion in the virtual world.
And then skip forwards to the start of 2020…
What is Beauty Business Journal?
Ideas. Frameworks. Community.
TodayâsÂ business owners, CEOâs, directors and commercial teamsÂ have only 1% of their week to dedicate to learning. They want knowledge from peers and experts, information from those at the forefront. They need to make every moment count.
The question: What areÂ YOUÂ doing with your 1%?
Inside Beauty Business Journal youâll get access to industry knowledge and analysis delivered via weekly interactive emails, including data-led insights, deep-dives into key areas like technology, retail, marketing, strategy and media, plus a community of professionals just like you.
Weâre building the beauty community of tomorrow, making it easier to learn, grow and connect with industry peers.
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When you join Beauty Business Journal, you get instant access to the following:
- Podcast & Written Content. Instant access to over 3 years worth of thought leadership. We deep dive into the trends and topics that modern businesses are confronting daily.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure â we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
- Weekly Interactive Emails. Critical analysis on trending and popular topics in the beauty industry.
- Our Weekly Round-Up Email. Our weekly briefing, featuring agenda setting news & analysis.
- Beauty Business Journal Community. Connect with industry professionals like you in our Facebook group (Retailers, Marketers, Manufacturers, Distributors, Entrepreneurs).
- Ask Me Anything. WeÂ do open AMAs and then answer questions on the podcast.
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Who is the Beauty Business Journal community for?
Our members are entrepreneurs, indie founders, commercial management within multinational organisations, sales and marketing professionals, venture capitalists, investors, agencies and consultants, from over 135 countries. They are serious professionals who have built brands or are on a journey to doing so.
Inside, youâll have access to the resources and community you need to become a better business operator.Â
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We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you arenât already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
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Updated July 2021