8 Min Read |
Let’s rewind to meet two typical beauty consumers, pre-2020. One of them is a Millennial or Gen Z beauty user who is at ease in the digital world, and totally comfortable with cutting-edge technology. She’s enthusiastic about new brands with a tech-heavy approach to product development because she’s seen how effective intense engineering can be; she gets excited when a new wellness device is launched, or when her favorite beauty line releases a product with new active ingredients. And she knows how to educate herself — online — about that ingredient and the processes it went through before it landed in the formula of her moisturizer.
The other consumer may be a little older, or maybe not. Either way, she has spent less of her life immersed in a data-driven digital realm. She’s more likely to opt for products with naturally-sourced ingredients than those that have been altered or enhanced in a lab, and she’d usually prefer to make her purchases in-store rather than online. She feels a mild but persistent distrust of digitized processes; of online shopping, of technology that claims to enhance wellness or make life easier; and she doesn’t feel like she’s missing out on anything by avoiding immersion in the virtual world.
And then skip forwards to the start of 2020…
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When you join Beauty Business Journal, you get instant access to the following:
- Beauty Business Journal Community: This is a place to connect with other Beauty Business Journal members, ask questions, and get valuable input and feedback from peers.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure – we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
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The community is for strategic thinkers, tactical executors and brand builders who are building modern brands and seeking to understand changing market dynamics. It’s a space to ask questions, start important discussions, and expand your knowledge.
Inside, you’ll have access to the resources and community you need to become a better business operator.
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We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you aren’t already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
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How Do I Cancel My Subscription?
We’d hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.
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Updated December 2022
