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An audience of mostly middle-aged women has put the shopping channel behind only Amazon and Walmart in online sales.
Amazon hadn’t just invaded the home turf of the home-shopping channel QVC. As it has done with food delivery, travel and online payments, the Seattle giant had more or less recreated a rival’s entire approach. In this case, the weapon was an online show, “Style Code Live,” staffed with bubbly millennials promoting beauty and fashion products you could buy on Amazon.
“They tried to copy everything about our show,” QVC Chief Executive Officer Mike George said in an interview.
Usually, this is the moment that…
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Updated July 2021
