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Infiniti Research Limited predicts a 5.88 per cent compound annual growth rate (CAGR) for the global scented candles market from 2017 to 2021. In the US it is reported as being a USD 3.2 billion industry with 70 per cent of homes burning them each year (Source: Mintel, 2015). In the UK reports rank it at GBP 90 million (USD 105 mn) and predict that more than a quarter of British households buy scented candles each year (Source: Kantar, 2015).
Whatever the figures, there is no doubting that the home scents market has been…
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