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2 Min Read |
Traditionally personal care and beauty products were designed for aesthetic improvement but with the increasing awareness of the importance of overall wellness as a fundamental aspect of beauty there is now an ever-increasing demand for products that benefit the consumer’s inner and outer beauty. Brands have been quick to adapt their products to include formulations which will holistically benefit the consumer.
As the market evolves, the way brands market their products to the consumers has also changed dramatically as they choose to…
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Updated December 2022
