Gen Z – Beauty Without Borders; The New Wave of Beauty

5 Min Read |

Generation Z consumers were born between the mid-1990s and the mid-2000s. They are the first generation to grow up as truly digital natives – and (in general) they have little or no experiential understanding of a world without high-speed internet, smartphones and social media.

Gen Z can find what they need online. From social connections and communicating with friends, family and colleagues in an instant, to discovering and buying the beauty products that fit their needs and desires; they are…