5 Min Read |
An increasing number of B2B companies are focusing on online sales. But the success of B2C e-commerce far outruns that of B2B. We look closely at the gap between B2B and B2C, and consider why B2B is falling behind — before considering how it could do better.
The Gap Between B2B and B2C
E-commerce solutions company Sana, commissioned Sapio Research to create a B2B Buying Process 2019 report. It surveyed 560 buyers who…
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Updated July 2021