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8 Min Read |
8 Min Read |
A business’s future success is dependent on its ability to expand in new markets. But a poor bet can deal a devastating blow for an unprepared business, so it is important that you organise expansion plans strategically.
With over 89% of Aussies living in cities, Australia boasts one of the most botanically diverse but also harshest environments in the world. It has become a market leader in skincare and cosmetics. Australia’s resilience and steady economic activity over the past decade have provided an ideal environment for local and international beauty brands seeking growth and success.
One of the challenges that businesses worldwide face when looking for new markets is understanding a particular market, especially in countries with vastly different cultures and systems. The Australian business culture is unlike any other around the world, so new entrants must have a thorough understanding of the practical challenges they will face. In this article we look at the figures and examine how to navigate the Australian beauty market to create opportunities for new growth.
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Updated July 2021
