The future success of a business depends in part on its ability to continue to expand in new markets. But a bad bet can easily bog down your business in the blink of an eye. There currently isn’t a larger untapped market in Asia Pacific than Australia. The world’s largest island is also at the forefront of beauty and innovation. With over 89% of Aussies living in cities, Australia boasts one of the most botanically diverse but also harshest environments in the world. It has become one of the market leaders in skincare and cosmetics. Believe me when I say that it can offer huge opportunities if dealt with successfully: Australia’s economic resilience and steady growth prospects provide an ideal environment in which to do business.
Needless to say, the Australian business culture is unlike any other around world and to thrive in this market, new entrants will need to...
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