8 Min Read |
Brands and individuals outside of the transgender community are often unsure how to approach conversations about gender identity, and about the lived experience of those who don’t identify with the sex they were assigned at birth. Even when a brand strives to be inclusive of transgender beauty consumers, there’s fear involved —because getting it wrong could cause hurt and alienate an entire section of the market. That fear means that many brands that could serve this market in a very positive way choose, instead, to avoid entering the conversation completely; while other brands actively exclude transgender consumers with language that isn’t inclusive of their experiences.
But transgender people are often avid beauty users, and there’s a real lack of brands that understand and cater to their needs. Transgender Map, an advice site that supports people through gender transitions, includes articles about makeup and skincare for transgender beauty…
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Updated July 2021