4 Min Read |

With Amazon rushing to solve its Covid-19 logistics troubles, TikTok has emerged as an unlikely channel for driving beauty sales for the e-commerce giant.

An increasing number of beauty brands, particularly independent labels, have opened official store fronts on the platform, as Amazon’s prominence has become more acknowledged within the beauty industry during the current global crisis. In spite of shipping delays during the initial weeks of coronavirus lockdowns in the U.S., delivery times have resumed as normal for most companies that have adopted Amazon as a channel to drive revenue. In particular, Amazon has been making progress gaining approval from Gen-Z shoppers. A 2019 survey from CPC Strategy found 72% of female…

What is Beauty Business Journal?

Ideas. Frameworks. Community.

Thought-leadership and marketing education for tactical executors, brand builders, and changemakers.

We help beauty industry marketers save time on research and share ideas on how to increase revenue.

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When you join Beauty Business Journal, you get instant access to the following:

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The community is for strategic thinkers, tactical executors and brand builders who are building modern brands and seeking to understand changing market dynamics. It’s a space to ask questions, start important discussions, and expand your knowledge.

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How Can I Get My Membership Paid For?

We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you aren’t already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.

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Yes! Just go to your account page and select the annual plan. You will be charged immediately, and your plan will be extended a year from your existing expiration data (for example, if your monthly plan is set to expire on October 31, and you switch to an annual plan on March 15, your expiration date will be extended to October 31 of the following year).

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Beauty Business Journal is purposely kept at a low price — thousands of dollars less than other publications or newsletters — to ensure it is accessible to everyone, including students.

How Do I Cancel My Subscription?

We’d hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.

*Subscriptions are non-transferable. Login details and any Beauty Business Journal content may not be shared or reproduced. Please note that all subscriptions auto-renew monthly/annually (but can be cancelled at any time). To give Beauty Business Journal as a gift click here. If you are interested in ordering and managing multiple subscriptions for your team or company, please fill in the form here.

Updated December 2022

 

by Richard McKeon