4 Min Read |
With Amazon rushing to solve its Covid-19 logistics troubles, TikTok has emerged as an unlikely channel for driving beauty sales for the e-commerce giant.
An increasing number of beauty brands, particularly independent labels, have opened official store fronts on the platform, as Amazon’s prominence has become more acknowledged within the beauty industry during the current global crisis. In spite of shipping delays during the initial weeks of coronavirus lockdowns in the U.S., delivery times have resumed as normal for most companies that have adopted Amazon as a channel to drive revenue. In particular, Amazon has been making progress gaining approval from Gen-Z shoppers. A 2019 survey from CPC Strategy found 72% of female...
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