3 Min Read |
Benefit Cosmeticsâ has announced the setting up of a dedicated in-house influencer agency in an effort to streamline their marketing operations. Launched in February, the primary function will be to monitor the brandâs return on investment as well as seeking out new influencers and managing relationships. The agency will ensure the brand has greater control over its wide-ranging marketing efforts.
Initially starting with a core of two employees, the agency will call on people from…
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Updated July 2021