4 Min Read |

A recent report by Launchmetrics has highlighted an unexpected trend in brand-influencer relationships. It might seem obvious to assume that the more followers an influencer has the more desirable they are as a brand promotor. Apparently not so. The report suggests that brands are bypassing mega-influencers, those described as having between 501,000 and 1.5million followers, and instead opting for micro-influencers with smaller followings of 10,000 to 100,000. Coming second in the desirability ratings to the micro-influencers, are the macro-influencers with followings of 101,000 to 500,000.

The report shared the reasons behind the trend suggesting…

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Updated December 2022

by Richard McKeon